The Best New Makeup Products Launching in October

The Best New Makeup Products Launching in October featured image

Get that TikTok-inspired glow with these new additions to our must-have list.

1 / 13

Deck of Scarlet Mirror Glaze Highlighting Trio ($36)

Whether you layer or wear each shade solo, this trio is infused with skin-nourishing ingredients and offers a lit-from within finish that lasts all day and night.

2 / 13

Iconic London Glaze Crayons ($30)

London’s number-one selling cruelty-free makeup brand has launched stateside, and its new eye-color duo does not disappoint. Swipe the liquid shadow over your lids for a more opaque shimmer or glide the crayon along the lash line for a grunge-meets-glam finish. Available in seven shades.

3 / 13

Jane Iredale Special Edition Pink Glacé HydroPure Hyaluronic Lip Gloss ($26)

This limited-edition gloss is not only pillowy soft and gloriously shimmery, but it also goes towards a good cause, as Jane Iredale is pledging to donate 100 percent of the profits to support women undergoing breast cancer treatment.

4 / 13

Chella Bushing Rose Eyeshadow Palette ($45)

Glisten and glow with this four-shade palette which features light brown, rosy pink, tan and peach hues that’s equal parts classic and wearable.

5 / 13

Makeup By Mario Perfecting Lip Scrub ($22)

Formulated with microfine sugar crystals, this lip-smoother allows for a plumper-looking pout by locking in moisture and sloughing off dull, flaky skin.

6 / 13

ROEN Blend + Crease Brush ($32)

Made with expertly designed synthetic bristles, this ultra-plush brush blends any texture of eyeshadow perfectly into the outer corner or the crease.

7 / 13

Victoria Beckham Beauty Cheeky Posh Cream Blush Stick ($42)

The newest addition to the brand, Cheeky Posh knows how to get the face-brightening job done. With just one smooth swipe of this creamy blush, your skin will look effortlessly dewy, flush and youthful.

8 / 13

Beautycounter Cheeky Clean Cream Blush ($38)

The brand describes this product as makeup and skin care in one and we couldn’t agree more. It’s made with moisturizing squalane and jojoba esters to deliver a smooth application and provide a silky texture.

9 / 13

BYREDO Eyeshadow 5 Colors ($70) in Metal Boots in the Snow

Blend the colors of the forest onto your lids with this luxurious five-color palette that features silky-smooth, easy-to-blend formulas.

10 / 13

Fenty Beauty Diamond Bomb Triple Drip All-Over Diamond Veil Palette ($42)

Ring in the holidays early with this multi-use palette, designed to be used on the face and body. All three hues compliment any skin tone, making it the perfect gift for all of your friends.

11 / 13

Indie Lee Nourishing Skin Tint ($26)

Clean skin-care brand Indie Lee is making its way into the makeup category with its first launch, and we must say it’s off to a great start. Formulated with organic beeswax and olive-derived squalane, this product infuses the lips with moisture and adds a pop of color too.

12 / 13

Trinny London Lash2Brow ($37)

A first-of-its-kind mascara and brow gel in one, this buildable formula transforms both lash and brow hairs to give you the definition and volume you deserve.

13 / 13

Tower 28 SunnyDays SPF 30 Tinted Sunscreen Foundation ($30)

Want to blur imperfections while letting your natural skin shine through? Apply this lightweight foundation to the skin and watch it do its illuminating thing. As an added bonus, SunnyDays is the first and only complexion makeup with the National Eczema Association’s Seal of Acceptance.

Related Posts

Find a Doctor

Find a NewBeauty "Top Beauty Doctor" Near you

Give the Gift of Luxury

NewBeauty uses cookies for various reasons, including to analyze and improve its content and advertising. Please review our Privacy Policy and Terms of Use for more about how we use this data. By continuing to use this site, you agree to these policies.