21 New Drugstore Launches That Will Change Your Beauty Routine


If there’s one thing I’ve learned in my job as a beauty editor, it’s that it’s 2017 and drugstore products are really, really good. The ones below are all on-trend, formulated with the latest and greatest in technology and ingredients, and just hitting store shelves right now. 

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1 / 21

Dessange Professional Hair Luxury Salon Color Restore Correcting Crème ($10)

Remove all hints of brassiness in blonde and brunette hair that this dye-infused conditioner (blue for blonde, green from brunette) that neutralizes orange and ginger tones while providing nourishment and hydration for soft hair and just-fresh-from-the-salon color. 

2 / 21

Paradontax Toothpaste ($7)

The first new toothpaste brand to launch in the US in fifty years, this UK household brand stands apart as the only toothpaste specifically formulated to help prevent bleeding gums (in studies, it’s shown to be 40% more effective than other toothpastes). In addition to a special focus on gum health, the formula also work stop prevent cavities, freshen breath and whiten teeth.

3 / 21

Vichy Normaderm 3-in-1 Micellar Solution ($15)

This new formula cleanses, smoothes and removes makeup without any tugging or rinsing required. French women swear by it night to clean skin and in the morning to remove any excess sebum or skin impurities. 

4 / 21

Dove Shower Foam Deep Moisture Body Wash ($6)

A new technology from Dove, this shower foam is super lightweight yet effective at removing sweat, sebum and impurities while infusing the skin with intense moisture and helping to restore the natural moisture barrier. Skin is left feeling clean and comfortable, not stripped or greasy.

Launched in February 2017

5 / 21

Differin Gel ($14)

The long-awaited over-the-counter launch of Differin Gel is finally here and available at drugstores. It is the only product as mass retailers to contain a full prescription-strength retinoid (in fact, it is the exact formula that used to be prescription only—no watering down of ingredients here). Even though it’s intended for treating acne, doctors have long been using it off-label to treat some aging concerns such as loss of collagen and fine lines and wrinkles. Plus, did we mention, it’s only $14?

6 / 21

Colgate Total Advanced Health Mouthwash ($5)

Colgate’s new launch features a bi-phase formulation that removes 24 times more bacteria than your average mouthwash and binds to plaque and germs that you can see when you spit into the sink. It helps to reduce plaque, prevent gingivitis and keep your breath fresh all day, while being fairly fun to use. 

Launched February 2017

7 / 21

Softsoap Hand Wash Plus Lotion ($3)

Crafted with a quarter lotion (and 75 percent soap), this liquid hand wash leaves you clean without ever feeling dry, stripped or cracked. 

Launched February 2017

8 / 21

Dr. Teal’s Pink Himalayan Foaming Bath ($5)

This bath essential combines the healing powers of mineral rich Pink Himalayan salt and pure Epsom salt with the intoxicating fragrance of bergamot and sweet orange essential oils. A nightly soak not only soothes all aches and pains, but also helps to relieve any mental stress. 

Launched February 2017

9 / 21

La Roche-Posay Double Repair Moisturizer ($20)

Formulated to maintain the healthy microbiome that’s present on our skin’s surface (it’s key to keeping the physical skin barrier intact and prevent water from evaporating), this double-duty moisturizer helps to sooth, hydrate and attract water to the skin. It’s formulated with prebiotics to keep skin healthy and essential ingredients like ceramides, niacinamide and glycerin for an anti-aging boost.

Launched February 2017

10 / 21

Dove Advanced Care Anti-Perspirant Deodorant in Lavender Fresh ($4)

Did you know that you should be putting on your antiperspirant in the evening for maximum effectiveness? Leaving it on overnight helps to let the active ingredients get to work and plug up the pores so you can stay dry all day. Dove’s deodorant has technology that lasts up to 48 hours, but the newest lavender fragrance does double-duty by also helping to soothe your senses as you’re nodding off. 

Launched February 2017

11 / 21

Cerave Skin Renewing Gel Oil ($20)

An intensely hydrating blend of five different ceramides and sunflower extract help to give skin a moisture boost and strengthen the outer barrier to keep you hydrated throughout the day. The unique oil formula goes on like a gel for a super blendable, lightweight finish.

Launched January 2017

12 / 21

L’Oréal Paris Infallible Paints Lip Color ($10)

Liquid lipsticks remain one of the top trends of the moment, and L’Oréal’s new launch makes it easy to try all your favorite colors without breaking the bank. The newest addition to the Infallible collection features high-intensity, opaque, liquid color that lasts for hours without drying out lips. Colors range from red to blue (literally), but the nude and pink range contains a few shades that are flattering on all skin tones.

Launched in January 2017

13 / 21

Bioré Charcoal Acne Scrub ($6)

Bioré products are all about cleaning out your pores, so it’s no surprise that this year the brand is venturing into a whole new category: acne. Their new Charcoal Acne Scrub combines proven pimple-busting ingredients like salicylic acid with cleansing charcoal and gentle exfoliating beads for a result that leaves your skin clearer and smoother.

Launched in January 2017

14 / 21

Cetaphil Gentle Makeup Removing Wipes ($8)

Cetaphil’s face wipes are hands down the best ones I’ve ever used. After years of trying all the brands out there, I keep returning to these. This newest version of their Gentle Cleansing Clothes keeps the same oversized format and super soft feel of the original and are fragrance- and paraben-free, but does an even better job with wiping away makeup. 

Launched in January 2017

15 / 21

Caress Hypnotic Aura Body Wash ($4)

If you love a shower that leaves you smelling amazing, this new body wash from Caress is the one to get. Formulated with the hypnotizing scents of tuberose and patchouli, the fragrance lingers even hours after use. Bonus: The packaging has also been revamped with more environmentally friendly materials and a design that also looks prettier in your shower.

Launched in January 2017

16 / 21

Maybelline New York Dream Cushion Liquid Foundation ($16)

As far as cushion compacts go, this one ranks at the top—and I’m not just talking about among the drugstore set. Maybelline New York’s version gives you full coverage that still looks natural and leaves your skin with the freshest, dewiest finish.

Launched in January 2017

17 / 21

Pantene Pro-V Daily Moisture Renewal Shampoo ($4)

Pantene has completely overhauled its formula and added in essential lipid and antioxidants that helps to build the strength of your strands after each wash. You’ll notice how smooth and resilient your hair is (no tangling here) immediately after use and it dries into a healthy shine that lasts all day long. 

Launched in January 2017

18 / 21

L’Oréal Paris Advanced Hairstyle Air Dry It Wave Swept Spray ($5)

This wave spray is perfect for bringing ouy your hair’s natural texture while you let it air-dry. The product is super easy to use: Just spray and scrunch for a frizz-resistant, shiny, textured style that is actually as effortless to create as it looks.

Launched in January 2017

19 / 21

Wet n Wild Mega Cushion Highlight Illuminateur ($6)

This cushion highlighter gives your skin an instantly radiant, soft-focus glow. The formula smooths over skin and blends easily giving you a pop of light anywhere you put it. Bonus: The packaging is unbelievably cute and the formula is completely fragrance-free, gluten-free, cruelty-free and vegan.

Launched in January 2017

20 / 21

Garnier SkinActive Moisture Bomb Super Moisturizer ($17)

This gel-cream moisturizer is perfect for those who demand heavy-duty hydration without a heavy-duty feel. The super light texture makes it easy to wear under makeup and the all-star ingredient list (goji berry, vitamin C, vitamin E and pomegranate) provides essential antioxidant protection while cushioning skin in moisture all day.

Launched in January 2017

21 / 21

Revlon Insta-Blush ($11)

Revlon’s Insta-Blush is named this way because it gives you an instantly finished look, but I think it also deserves some credit for giving your complexion an Instagram-worthy filtered look. The blush comes in four shades to suit all skin tones from fair to dark,and leaves behind a beautiful, light-diffusing, naturally pretty color that livens up any complexion. 

Launched in January 2017

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