SIMIHAZEBEAUTY
LAUNCHED IN 2021
FOUNDERS Simi Khadra, Haze Khadra
SIMIHAZEBEAUTY is a stackable, ethically produced beauty brand founded by twin entrepreneurs dedicated to creating innovative, sensory products with a pulse on what’s next.
WHY WE LOVE IT
SIMIHAZEBEAUTY feels like less of a new beauty brand on the scene and more like a real next step in how we relate to beauty as an industry, with founders Simi and Haze Khadra walking the line between beauty influencers, entrepreneurs and activists.
SHOP AT
Simihaze, Sephora, Selfridges
Sparked from a need for a specific lipstick formula, SIMIHAZEBEAUTY is powered by innovation and a natural intuition for what makeup lovers want next
BEST-SELLING PRODUCT
Skin Suede ($25)
Description: A compact skin-to-powder balm that delivers the most believable warmth and natural glow to the skin.
FOUNDERS' NOTES
Skin Suede is climbing the ranks as a lot of top celebrity makeup artists have discovered it, even naming it their product of the year.
FIRST PRODUCT
Velvet Blur ($36)
Description: A highly pigmented matte lip balm packed with hyaluronic acid for a hydrating and comfortable long wear.
FOUNDERS' NOTES
We wanted to create this formula because there was nothing like it in the market, as every matte lipstick was drying. The formula became a vanguard of beauty, with big heritage brands imitating the formula, and even the name. It was an instant hero product.
