Mad Rabbit
LAUNCHED IN 2019
FOUNDERS Oliver Zak, Selom Agbitor
Reinventing the tattoo skin-care space, Mad Rabbit values clean ingredients above all. From preventative and post-tattoo care to daily tattoo skin-care solutions, Mad Rabbit’s formulas are straightforward and non-toxic, so tattoos stay vibrant without comprimising your skin.
WHY WE LOVE IT
Mad Rabbit is the brainchild behind two tattoo enthusiasts who were less than thrilled with the sometimes unnecessary toxins found in tattoo aftercare products. The brand's commitment to simple, clean and efficacious ingredients is an homage to the art of tattoing and the artists behind the industry.
SHOP AT
Mad Rabbit, Amazon, Walmart, Target
For the last 5 decades, tattoo care has stagnated and been slow to address skin and tattoo-health concerns. Mad Rabbit is a catalyst for tattoo-care innovation. With the growing consumer (roughly 46 percent of Americans) now having at least one tattoo, and limited clean and vegan tattoo-care options, Mad Rabbit is reimagining tattoo care with easy solutions that support both the consumer and the professional tattoo artist community.
BEST-SELLING PRODUCT
Tattoo Soothing Gel ($23)
Description: With aloe vera, chamomile and bisabolol and free of petroleum-based ingredients and mineral oils, this gel is a superstar soother for freshly inked skin.
FOUNDERS' NOTES
It is designed to provide soothing benefits and aids in the recovery of new tattoos during the first critical two weeks. We’ve seen huge traction on social with this aloe-based moisturizer garnering at least 100 million views and continued growth through the aftercare category.
FIRST PRODUCT
Tattoo Balm ($20)
Description: An all-natural balm with fatty acids, antioxidant-rich butters and lightweight oils, each application locks in moisture to maintain your tattoo's vibrancy.
FOUNDERS' NOTES
This was a the catalyst to ongoing tattoo care. Through strategic online advertising we sold hundreds of units within a 24-hour period.
