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How This Innovative Beauty Company Simplified False-Eyelash Application

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How This Innovative Beauty Company Simplified False-Eyelash Application featured image
moxielash

There are many stories to be told of the sticky, messy, unpredictability of traditional glue-on lashes. But you don’t have to struggle anymore. MoxieLash, a beauty brand built with a backbone of makeup experts, understands the struggle of consumers with false lashes in both application and irritation and began working on a solution. This propelled a new innovation, Lashies, a new lash technology that applies in seconds without glue, metals or mess.

“We wanted to create a lash technology that was easy to use and gave the look of lash extensions as quickly as possible, in multiple natural to glam styles,” says MoxieLash chief beauty innovator Bianca Alcazàr. “Lashies is designed with NanoGrip™ Lash Technology, making the fastest false-lash application ever, no matter if you’re a makeup artist or if it’s your first time ever applying lashes.”

How is NanoGrip™ Lash Technology different from other false-lash solutions?

According to Alcazàr, Lashies features a NanoGrip™ Technology lash band that is activated by Lashies Liner for a glue and magnet-free attraction. It’s the first-to-market lash application for truly sensitive skin with a clear liner option that works for everybody. “Lashies Liner is pressure-sensitive, so the bond happens when you gently press the Lashies clear band to your liner,” she says. “There is no dry time whatsoever and your lashes will stay on all day.”

Lashies are also reusable, so you can elevate your lash look again and again. “With our NanoGrip™ Technology lash band and following our care guide, you can expect multiple uses. Some customers have even claimed up to 25, which is incredible,” says Alcazàr.

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I’m not a makeup artist. Will Lashies work for me?

This innovative lash system requires both the Lashies Lashes and Liner for its simple application that anyone can do. “It’s important to apply your liner and lashes one at a time,” says Alcazàr. “You’re going to trace your lashline with the liner and then immediately place on your lash and press it into your natural lashes for optimal blending. The whole process takes seconds! It’s the opposite of most lash applications. You actually want the liner to be wet for the NanoGrip™ Technology to be activated, which is a total game changer,” she says.

Lashies Liner comes with a precision-tip applicator in clear or black for an ultra-natural or liquid-liner look—both options can be used over clean skin or makeup. They’re formulated to grip and bond to a range of natural and glam lash styles in multiple material options like faux mink.

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Do these false lashes fit any eye shape?

Finding a lash that enhances your eye shape and in a style you prefer can be a frustrating task. “It’s really important to us that we created lashes that are inclusive to everyone. As a brand backed by professional makeup artists, including myself, we’ve paid attention to what works and doesn’t work for all eye shapes and sizes,” Alcazàr says. “Our Lashies Lashes are crafted for almond, monolid, round, hooded and deep-set eyes. You can even customize them further if they’re too long by snipping the lash band with our Premium Lash Scissors from the outside in to match the length of your eyes precisely.”

“For someone who wants multiple lash looks, we have curated kits and bundles. The Ultimate Variety Kit has three sweet-to- sultry lash styles to choose from, while our Premium Bundle includes everything you need to elevate your eyes to full glam.”

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How do I know which style to try?

It’s essential to find false lashes that fit the level of drama you want, and these makeup-artist approved lashes bring all the options for natural, glam and everything in between. “For an extremely natural lash style, Classy, Airy and Baby will give your eyes that extra dose of subtle glam. If you want a step up from that, try Wifey or Peachy, and if you want your eyes to stand out from a mile away, Boujie and Money Lash will be your go-to.”

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