After more than a year in the making, Martha Stewart has officially launched her new CBD line, joining the very crowded but very popular hemp-centric wellness category. A partnership with Canopy Growth, whom she was introduced to via her friend and collaborator Snoop Dogg, the new collection—aptly named Martha Stewart CBD—debuts online today with three products: gummies, softgels and oil drops.
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Stewart has been open about incorporating CBD into her own wellness routine. “I’ve found that CBD supplements are a simple way to enhance my own health and wellness, especially when it comes to managing the stresses of daily life,” Stewart writes in a blog post. “When one consumes CBD, its active chemical compounds interact with the body’s endocannabinoid system, or ECS receptors, which help regulate signals through the brain, spinal cord, organs, and tissues of the body as a means of maintaining balance. I set out to develop the best supplements. I am so proud of this line. Give them a try.”
Stewart developed all of the product flavors herself with inspiration from her own gardens. The gummies ($35) come in Citrus Medley (Meyer lemon, kumquat, and blood orange) and Berry Medley (raspberry, huckleberry and black raspberry); the oil drops ($45) are Meyer Lemon and Blood Orange (there’s an unflavored option, too), and contain 25 milligrams of CBD per dropper. “These gummies are so flavorful—we worked hard to get the flavors just right,” Stewart writes, explaining that the Meyer Lemon was “inspired by the delicious Meyer lemons I grow at my Bedford, New York farm.”
All of the offerings feature CBD isolate from American-made, 100-percent natural hemp, and the gummies contain 2 grams of sugar each. “CBD isolate is made from hemp extract that has been refined several times to produce the purest CBD product on the market,” Stewart writes. “And there are no byproducts in the CBD isolate, so it is a consistent and predictable serving every time.” And not surprisingly, the packaging is very chic and Martha Stewart—a new look for CBD that we haven’t yet seen on the market.
