In a way, we have the Super Bowl to thank for making us all pay closer attention to the commercials airing during TV’s biggest events. Not only are we keyed in during the big game to see what star-studded adverts our favorite brands have to offer, but we also keep a close gage on the commercials airing during other heavy-hitting live telecasts, namely award shows like the 97th annual Academy Awards.
During Hollywood’s biggest night, you may have caught some action-backed glimpses of a brand you’ve never seen on your TV screens before—Kiehl’s. Last night, the renowned skin-care brand partnered up with L’Oréal for a first-of-its-kind, multi-brand advertising stunt, where both beauty giants showed off their performance-driven products with a hand from the “unsung heroes” of Hollywood: stunt performers.
Kiehl’s and L’Oréal Tap Expert Stunt Doubles for Action-Packed Oscars Night Commercials
Featuring “an unprecedented lineup of brands for a first-of-its-kind Oscars moment,” Kiehl’s and L’Oréal’s action-packed ads captivated viewers by “blending high-octane action with beauty that performs under pressure.” Though it was not the first big-time television ad for legacy brand L’Oréal, the beauty company capitalized on the big night in film to prove the performance of its new L’Oréal Paris Infallible 3-Second Setting Mist ($14), with the help of stuntwoman Stanni Bettridge. On a high-intensity film set, Bettridge was repeatedly seen smashing through glass and into pouring rain while her makeup remained flawless, demonstrating the no-joke-staying power of the brand’s iconic setting spray.
Kiehl’s wild-west-themed commercial marked an exciting first for the brand, as the centuries-old skin-care company debuted its first-ever national television ad. To emphasize the skin-protecting power of its Better Screen UV Serum SPF 50+ ($45), Kiehl’s showcased The Maverick—”a cinematic Western showdown between past and future skin care,” where the brand’s hero formula “withstands desert heat, dust storms and high-action stunts—just as it’s designed to perform in real life.” Redefining advertising as we know it, this groundbreaking Oscars stunt—which united Carnival Cruise Line, Kiehl’s, L’Oréal Paris, MNTN and Samsung Galaxy—combines “high-octane stunts, industry-first creative collaborations, and over 75 professional stunt performers taking center stage, the campaign honors the artistry behind Hollywood’s most thrilling moments,” the brands explain.
The impact of these adrenaline-pumping, cross-company ads goes further than just on-screen magic, though. From 12-8pm today, Kiehl’s brought The Maverick to life with an immersive, Western-style flash mob event outside The Grove Sephora location, featuring live-action stunts, free samples of the brand’s SPF and exclusive gifts with each purchase.
