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This Is the Moisturizer NewBeauty Readers ‘Keep Coming Back To’

And we get it.

This Is the Moisturizer NewBeauty Readers ‘Keep Coming Back To’

Finding a moisturizer that truly delivers is no small feat. It needs to hydrate deeply without sitting heavy, smooth the look of fine lines without clogging pores and leave skin with that luminous, just-got-a-facial glow. For many, the search ends the same place: an iconic white and millennial-pink jar.

In a recent survey of more than 400 NewBeauty readers,* we asked them to name their favorite beauty products—and one rose above the rest: La Mer Crème de la Mer Face Cream.

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The ultra-rich cream is powered by La Mer's signature Miracle Broth—a fermented blend of giant kelp, vitamins and minerals that sits at the heart of everything the brand does. And science is starting to back up what devotees have known for decades: research published in the peer-reviewedJournal of Clinical and Aesthetic Dermatologyfound that La Mer's kelp-based formula outperformed standard moisturizers in strengthening the skin barrier and speeding up recovery after procedures like glycolic acid peels and laser treatments, making it as functional as it is luxurious.

The result: skin that looks and feels visibly firmer, smoother and more radiant—and a fan list that includes names like Jennifer Lopez, Kim Kardashian, Nicole Kidman, Beyoncé, Chrissy Teigen and Kendall Jenner.

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Our beauty-obsessed readers are also devoted. A 56-year-old called it a cream that "just feels great and does a great job at moisturizing," while a 36-year-old noted, "It's the cream I always fall back to—the scent and the thickness keep me moisturized and glowing." A 30-year-old raved about waking up with a "hydrated, dewy face," and a 55-year-old kept it simple, noting it gives her "smoother skin."

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It's the kind of product that earns a permanent spot on the bathroom shelf—and once you try it, you'll understand why.

*BeautyEngine Advanced Research, 2026

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