The Kardashian-Jenner team is gearing up for a new beauty launch in 2024 and, this time, Khloé is at the helm.
According to Cosmetic Business, the Good American founder has partnered with luxury perfume marker Luxe Brands to create a new fragrance collection for 2024.
While no notes nor names have been confirmed, the collection is reported to have “three genderless scents are all ‘connected by an exploration of warmth’ and said to embody ‘simplicity, innovation and creativity.'”
“Doing the whole fragrance—picking the liquid, the color, the bottle—I’ve experienced before, but I’m in such a different place in my life now,” Kardashian told WWD. “I’m older, I’m wiser. In business, I don’t look to loan my name out to someone. I’m really hands-on and controlling, which I take as a compliment, and this was the right fit.”
She also added that she tends to go a specific way when it comes to certain scents.
“I love for a scent to be classic and for you to be captivated by it. I like florals, but with a musk so it’s not super feminine, and clean [scents], too.”
