Kendall Jenner has a new gig to add to the list, joining the iconic “I’m worth it” group.
As announced today, the model and entrepreneur has been named L’Oréal Paris’ newest global ambassador, with the makeup campaigns starting in September.
“I’m honored to be part of a new sisterhood of strong, powerful women and to be able to say those iconic words, I’m worth it,” Jenner said in a release. “Joining the L’Oréal Paris family and having the opportunity to embody everything the brand stands for feels like a true full-circle moment.”
“L’Oréal Paris is honored to announce our partnership with one of the most powerful women in the world,” shared Delphine Viguier-Hovasse, L’Oréal Paris global president. “It’s a new high in our mission to empower every woman, everywhere. At any other time, Kendall Jenner might have been as successful as she is now, but her worth and her choices and her image might have been defined or even controlled by others. But nobody defines Kendall Jenner but Kendall Jenner. She is the embodiment of everything Gen-Z stands for, owning her image, proudly growing in her self-worth, and inspiring others to do the same.”
With the new campaign also comes new launches, and Jenner is a fan-favorite of a specific trifecta: L’Oréal Paris Infallible Fresh Wear Foundation ($16), L’Oréal Paris Infallible Matte Resistance ($14) and the brand’s beloved L’Oréal Paris Original Telescopic Mascara ($12).