You probably know K18 as the viral hair-care brand with a sizable celebrity fan club. The brand’s admirers include Selena Gomez, Rihanna, Hailey Bieber, Addison Rae, Halsey and more. Recently, the brand added a male to the mix—Pete Davidson.
The cult-like following is organic and unpaid since stars simply love to talk about how K18 has helped their hair. Davidson is known for sporting his well-maintained bleach blonde hair, which is where K18 comes in.
In a recent Instagram post, celebrity colorist Mariah Joseph revealed that one of the secrets behind Davidson’s bold bleach job is K18. The product is meant to keep hair looking healthy, fresh and hydrated, and that’s just what it did for Davidon’s do.
K18 Leave-In Molecular Repair Hair Mask ($75) is a treatment mask that helps clinically reverse damage in just four minutes. The patented peptide technology repairs damage from bleach, chemical services and heat. The result? Stronger, softer, smoother hair with a healthy bounce to it.