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Julia Fox Shares the $14 Shade Behind Her DIY Cherry Red Hair

Julia Fox Shares the $14 Shade Behind Her DIY Cherry Red Hair featured image
Getty Images / Rachpoot/Bauer-Griffin

Julia Fox not only brings her absolute A-game when it comes to street style, but luckily for us, she also brings that same energy to TikTok. The 32-year-old actress regularly posts on the video-sharing app, giving her 1.7 million followers an inside look into her life. Recently, she shared her $30 secret to achieving cherry-red hair—and she’s influencing fans to try her DIY hair dye technique.

“Hey guys, so a lot of you love my red hair, and as you can see, it’s kind of faded out,” she began the TikTok video, which has garnered over a million views and counting. She went on to explain that her son’s babysitter wanted to dye her hair red and went to a hair salon to potentially make it a reality. There, the stylist showed her a photo of Fox, saying she wanted to give her a similar look, and quoted her several hundred dollars.

When the babysitter recounted the story to Fox, the Uncut Gems star said, “Girl, this is what I’ve been using,” holding up a jar of Manic Panic Semi-Permanent Hair Color Cream in Red Passion, which she said she buys “in bulk” for $14. The brand describes the hue as a “lovely, medium red dye with hints of pink” and notes it lasts four to six weeks.

BUY ON TARGET – $14

BUY ON AMAZON – ORIGINALLY $15, NOW $14

Fox then walked her followers through the at-home hair dye process, noting that she starts by putting coconut oil around her ears and the edge of her forehead to prevent staining. Once she applied a generous amount through her strands from root to tip, she left it in for 45 minutes, throwing her hair into a messy bun to keep it out of her face while her new color processed.

After 45 minutes, she rinsed her hair, giving fans a look at the results: sleek, cherry-red strands. She mentioned that she doesn’t use shampoo or conditioner to rinse, which she told fans helps preserve the red pigment.

@juliafox

Dying my hair using manic panic in the color red passion

♬ original sound – Julia fox

Fans took to the comments section to praise Fox’s at-home color. “I saw Julia Fox dye her hair red, so I went and dyed my hair red,” one person commented. Another joked that Manic Panic stocks have soared since the model posted the TikTok video.

Worth noting: Fox’s process is a bit different from what the brand recommends. The instructions spelled out on Amazon for this product go as follows:

How to Use Manic Panic Classic High Voltage Semi-Permanent Hair Color

STEP 1: Wash hair with clarifying shampoo and skip conditioner altogether.

STEP 2: Dry hair with a blow dryer, which will help your hair soak up the hair dye more efficiently.

STEP 3: Put on gloves and apply Manic Panic Hair Color using a tint brush, making sure your entire head of hair is saturated in the dye.

STEP 4: Comb through your hair to ensure the dye is evenly applied.

STEP 5: Cover your hair with a plastic cap and leave on for 30-45 minutes.

STEP 6: Rinse with cool water until the water runs completely clear and skip the shampoo and conditioner.

STEP 7: Style as you wish.

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