Julia Fox not only brings her absolute A-game when it comes to street style, but luckily for us, she also brings that same energy to TikTok. The 32-year-old actress regularly posts on the video-sharing app, giving her 1.7 million followers an inside look into her life. Recently, she shared her $30 secret to achieving cherry-red hair—and she’s influencing fans to try her DIY hair dye technique.
“Hey guys, so a lot of you love my red hair, and as you can see, it’s kind of faded out,” she began the TikTok video, which has garnered over a million views and counting. She went on to explain that her son’s babysitter wanted to dye her hair red and went to a hair salon to potentially make it a reality. There, the stylist showed her a photo of Fox, saying she wanted to give her a similar look, and quoted her several hundred dollars.
When the babysitter recounted the story to Fox, the Uncut Gems star said, “Girl, this is what I’ve been using,” holding up a jar of Manic Panic Semi-Permanent Hair Color Cream in Red Passion, which she said she buys “in bulk” for $14. The brand describes the hue as a “lovely, medium red dye with hints of pink” and notes it lasts four to six weeks.
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Fox then walked her followers through the at-home hair dye process, noting that she starts by putting coconut oil around her ears and the edge of her forehead to prevent staining. Once she applied a generous amount through her strands from root to tip, she left it in for 45 minutes, throwing her hair into a messy bun to keep it out of her face while her new color processed.
After 45 minutes, she rinsed her hair, giving fans a look at the results: sleek, cherry-red strands. She mentioned that she doesn’t use shampoo or conditioner to rinse, which she told fans helps preserve the red pigment.
Fans took to the comments section to praise Fox’s at-home color. “I saw Julia Fox dye her hair red, so I went and dyed my hair red,” one person commented. Another joked that Manic Panic stocks have soared since the model posted the TikTok video.
Worth noting: Fox’s process is a bit different from what the brand recommends. The instructions spelled out on Amazon for this product go as follows:
How to Use Manic Panic Classic High Voltage Semi-Permanent Hair Color
STEP 1: Wash hair with clarifying shampoo and skip conditioner altogether.
STEP 2: Dry hair with a blow dryer, which will help your hair soak up the hair dye more efficiently.
STEP 3: Put on gloves and apply Manic Panic Hair Color using a tint brush, making sure your entire head of hair is saturated in the dye.
STEP 4: Comb through your hair to ensure the dye is evenly applied.
STEP 5: Cover your hair with a plastic cap and leave on for 30-45 minutes.
STEP 6: Rinse with cool water until the water runs completely clear and skip the shampoo and conditioner.
STEP 7: Style as you wish.
