It’s no secret that as a culture, we Americans are head over heels when it comes to everything and anything Italian. And it’s pretty easy to see why, the country that brought us pasta, pizza, and Prada also gave us countless iconic beauty and makeup styles to dream about and recreate. Italian women have inspired hair and makeup artists around the globe with their sultry and golden-toned features. Many Italian hair and makeup looks are considered timeless, and have been direct influences from classic Italian bombshells like Sophia Loren, Gina Lollobrigida, and modern day Italian beauties like Ariana Grande.
From glowing healthy golden skin, glossy locks, and seamlessly lined crimson lips, Italian women have it down pat when it comes to being a beauty authority for all things sultry, all while doing it seemingly effortlessly. Searches for ‘Italian makeup’ are up over 200 percent, so it’s safe to say we’re all looking for our own piece of La Dolce Vita. Read on below for everything you need to know to nail Italian makeup and beauty.
What Is the Italian Makeup Trend?
In a world with so many different beauty trends and “cores” cycling through seemingly every other day, some beauty looks remain timeless. The Italian beauty look centers around sun-kissed skin, golden highlights on the cheeks and lids, sultry and smokey eye makeup, a crimson pout, and on the opposite end of the spectrum, soft nude makeup and a barely there lip that still feels intense and exudes glamour. After a year of quiet luxury fashion and barely there makeup, the complete opposite aesthetic has been trending everywhere, because quite simply, everyone is ready for a maximalist look.
Why Is the Look Trending Now?
As summer approaches, the trending beauty look captivating internet search engines is all about achieving a sun-kissed, golden glow and nobody does it better than Italian women. When an entire country is famous for their year-round summer glow, it’s easy to see why the draw to recreate the look is so popular.
What You Need to Nail the Italian Makeup Trend
While glowing skin is important no matter what beauty look you’re going after, the beginning of every day for many Italian women begins with an Italian rose water to prep the skin. Italian women love to highlight their olive skin tone with golden highlighter on the cheeks and lids. But if you haven’t had your fair share of time in the Positano sun (same) a buildable tan and facial tanning drops will help fake the look of being in the Positano sun.
After building up a glow on the skin, seductive eyes are one of the key components to any Italian beauty look. Whether you opt for a cat eye or a traditional smokey eye with gold highlights, keep your eyes on the prize and keep a fluffy blending brush handy to keep the eyes from looking muddied. While some Italian beauties now opt for a soft nude lip, the bombshells of the past gravitated towards a true cherry red which still transcends time. Lining lips with a lip one shade deeper adds dimension, but you can’t go wrong lining lips in the same or similar shade of red.
What are Some Examples of the Italian Makeup Trend?
Few beauty moments compare to the Italian beauty bombshells of the past like Sophia Loren, Claudia Cardinale, and present day Italian icons like Ariana Grande, Chiara Ferragni and Melissa Satta. Ahead, a look at some iconic beauty looks to inspire your Italian Beauty look.