Hailey Bieber Just Filed a Trademark for Her Beauty Brand—Here’s Everything We Know

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Hailey Bieber Just Filed a Trademark for Her Beauty Brand—Here’s Everything We Know featured image
Instagram / Hailey Bieber

If you take a peek at TikTok or Instagram, you’ll notice countless videos filled with interpretations of Hailey Bieber’s iconic beauty looks, from her flicked-out cat eye at the 2019 Met Gala to her dewy, glowing skin. As TMZ recently reported, the star has now filed legal documents for her very own beauty brand. What this means for society? Even more videos not only replicating her looks, but using the exact same products, too.

Looking to obtain the rights to the name “Rhode,” Bieber’s middle name, the model recently filed a trademark for the brand. According to TMZ, Rhode can be used on “beauty and wellness merch, bath and shower products, beauty creams, personal cleaning products, cosmetics, makeup, fragrances, haircare and skincare.”

While we have a good feeling about Rhode Beauty, this isn’t Bieber’s first rodeo in the cosmetics world. In 2019, Bieber filed a trademark for “Bieber Beauty,” which was rumored to be a line of skin and body-care products. According to The Blast, it was later refused by the U.S. Patent and Trademark officials because of potential confusion with preexisting trademarks owned by her husband, Justin Bieber.

Recently, the star and bareMinerals ambassador has been posting a lot more about her skin-care concerns and remedies on Instagram. In a recent post, her friend and singer Justine Skye commented “Skin queen” and a cosmetic chemist commented a string of hearts. Could Rhode Beauty be our next celebrity-favorite skin-care brand? We’ll just have to wait and find out.

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