Gwyneth Paltrow continues to take over more and more of the wellness industry. Paltrow is adding a new partnership to her plate. The 49-year-old star is Copper Fit’s first female brand ambassador. The duo is kicking off the partnership with a brand new capsule collection, curated by Paltrow.
The capsule collection launches on January 1 and features signature elbow sleeves ($25), knee sleeves ($25), compression gloves ($25), compression socks ($15) and more. According to a statement, the products come in some of Paltrow’s favorite feminine colors like Serenity Blue and Powder Pink.
“I’m always interested in partnering with companies, like Copper Fit, that have set out to democratize wellness. It’s important to me to only be in business with brands where I’m aligned with their core values,” Paltrow said in the statement. Previously Copper Fit has worked with male professional athletes, including NFL players Brett Favre and Jerry Rice.
“We knew working with Gwyneth would be a great match for Copper Fit not only because she has been a true advocate for women’s health and a pioneer in the wellness space, but also because she understands the aging process and what our bodies can do at any age,” Anand Khubani, CEO and founder of Copper Fit said in the statement.