You’ve Probably Never Heard of This Brand, But Get Ready to Obsess Over Their Multipurpose Makeup Product

You’ve Probably Never Heard of This Brand, But Get Ready to Obsess Over Their Multipurpose Makeup Product featured image

Hyped-up foundations have their place on our vanities, but sometimes it’s the lesser-known bottles that do the best work and leave us feeling like we discovered a skin-perfecting secret we want to keep to ourselves. Lucky for you, we’re in the business of spilling secrets, not hoarding them. Our latest under-the-radar find: Prime Skin Tinted Power Primer ($56) from Gee Beauty, a modern makeup, brown and skin-care studio with locations in Miami and Toronto, that is, in so many words, a moisturizer-primer-foundation hybrid so good you’ll want to buy dozens of them at a time. 

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Not only is this chic studio known for their jaw-dropping transformations that look natural, never caked on (they specialize in emphasizing your natural features instead of making new ones), it also boasts a crazy-good selection of skin, body and hair-care products—some of the best belonging to their own eponymous line. The Tinted Power Primer, aka our saving grace, is a do-it-all makeup multitasker that slashes your morning routine in half (seriously) and gives you glowing, I-woke-up-like this skin in one step instead of multiple.

The lightweight, silky texture lets your skin breathe, but also has enough coverage to hide minor blemishes and tone down redness without feeling or looking heavy. Plus, every shade (it’s available in light, medium and deep tones) is packed with hyaluronic acid to seriously moisturize skin while you wear it and kick any flaking or dry patches to the curb. Apply with a foundation brush or damp beautyblender—a little goes a long way here—and watch as your dreamiest skin comes to life in no time.  

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