We all have our favorite foundation that we hope and pray never gets discontinued and every love story behind it comes down to the same reason: the perfect shade. No one wants to walk down the street with their face one shade darker or lighter than their neck, but with online shopping on the rise, taking our time to test products to make sure they’re a perfect match for our skin tones doesn’t always happen anymore. Instead, closely inspecting tiny beige and brown squares is the new definition of color matching, and as we all know, doesn’t usually work out in our favor—until now. Enter: Findnation, a website dedicated to matching every skin tone to its perfectly matching foundation (from every brand you can think of). No, you’re not dreaming.
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The website, which coins itself as the world’s largest usable database of matching foundation colors, is here to save us—and our wallets—from ourselves by making shopping for that hard-to-match color so much easier. The process is simple: Input your tried-and-true foundation brand, precise product and exact shade (the site suggests imputing at least two of your recently used foundations to better source your matches), and the website will compile a list of hundreds of other pairs based on the ones you’ve already panned from recommended brands, as well links to where you can buy them.
Findation prides itself on its ability to showing consumers their perfect shade “in any other product in the world,” and they’re spot on. Even as a beauty editor, I hadn’t heard of the majority of my matches the site said I would pair well with and I’m eager to try them out. If you’ve ever wanted to order a foundation online without having to return it for a different shade, wondered what a formula sourced from a different country would be like or just simply wanted to try something new, look no further—the future of color matching is officially here.
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