I like to consider myself someone who keeps a close eye on all things runway beauty and fashion trends. But, you could color me surprised when "exhausted beauty" started taking over the runways this year. We've been seeing a trend towards more grungey, dark-glamour beauty trends on the runways and across social media. This most recent runway circuit proved that the descent towards the barely-slept, tired-eyes, beauty look is here to stay. From the exact products used on the runway at Meruert Tolegen's Fall '25 show to create the exhausted beauty model look to affordable options for creating the style on yourself, here are all the staples you need for getting in on this city-that-never-sleeps beauty style.
7 Exhausted Beauty Products to Make It Look Like You Haven't Slept in Nosferatu-Adjacent Years
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At this year's Meruert Tolegen Fall '25 show, Global Creative Director of ADDICTION TOKYO, Kanako Takase, opted for what she deemed an "exhausted beauty" look. "Exploring a darker aesthetic to add a touch of darkness to the face," by using beauty products in new, innovative ways, Takase applied blush a few shades darker than the models typically would, calling out the brand's Shade 006 Brand New You as a great option for pulling out the skin's natural pigments and creating a tired, slept-in look.
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Similarly, to create that sought-after, tired eyes look for the runway, Takase used the brand's Truffle 008M matte eyeshadow—a dusty, terracotta red shade—along the lower lash line to really draw out the eye bags and make it look like the models got no sleep at all.
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The exhausted beauty look takes a lot from the no-makeup makeup style, so a subtly enhanced brow and lash are essential. e.l.f.'s Clear Brow & Lash Mascara allows you to fluff up your natural features without making it too obvious.
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BUY ON ULTA - $3
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The latest addition to Huda Beauty's line of skin-blurring baking powders, the Ube Birthday Cake shade is a must-have for the exhausted beauty look, buffing out imperfections without looking too "done," while also providing a slight, pinky wash of pigment to enhance that sunken, sleepy look.
BUY ON HUDA BEAUTY - $39
BUY ON SEPHORA - $39
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There's something about the exhausted beauty look that's inherently a tad sultry, so a muted, glossy lip is key, and Makeup by Mario's SuperShine Lip Gloss in Midnight Mauve is the perfect balance between soft pigment and lasting sheen.
BUY ON MAKEUP BY MARIO - $26
BUY ON SEPHORA - $26
