‘Exhausted Beauty’ Is the High-Fashion Makeup Trend You’ll Never Get Tired Of

Woke up like this (literally).

Isabelle Buneo
Isabelle Buneo
Instagram
About NewBeauty

Published: Mar 3, 2025

We may earn commission from links on this page. Each product featured has been vetted and chosen by our editors.

‘Exhausted Beauty’ Is the High-Fashion Makeup Trend You’ll Never Get Tired Of — ADDICTION TOKYO

I like to consider myself someone who keeps a close eye on all things runway beauty and fashion trends. But, you could color me surprised when "exhausted beauty" started taking over the runways this year. We've been seeing a trend towards more grungey, dark-glamour beauty trends on the runways and across social media. This most recent runway circuit proved that the descent towards the barely-slept, tired-eyes, beauty look is here to stay. From the exact products used on the runway at Meruert Tolegen's Fall '25 show to create the exhausted beauty model look to affordable options for creating the style on yourself, here are all the staples you need for getting in on this city-that-never-sleeps beauty style.

7 Exhausted Beauty Products to Make It Look Like You Haven't Slept in Nosferatu-Adjacent Years

1 / 7

ADDICTION TOKYO The Liquid Blush Foggy in Shade 006 Brand New You ($28)

At this year's Meruert Tolegen Fall '25 show, Global Creative Director of ADDICTION TOKYO, Kanako Takase, opted for what she deemed an "exhausted beauty" look. "Exploring a darker aesthetic to add a touch of darkness to the face," by using beauty products in new, innovative ways, Takase applied blush a few shades darker than the models typically would, calling out the brand's Shade 006 Brand New You as a great option for pulling out the skin's natural pigments and creating a tired, slept-in look.

BUY NOW - $28

addiction tokyo liquid blush

2 / 7

ADDICTION TOKYO The Eyeshadow in Shade Truffle 008M ($20)

Similarly, to create that sought-after, tired eyes look for the runway, Takase used the brand's Truffle 008M matte eyeshadow—a dusty, terracotta red shade—along the lower lash line to really draw out the eye bags and make it look like the models got no sleep at all.

BUY NOW - $20

ADDICTION TOKYO The Eyeshadow in Shade Truffle 008M ($20)

addiction toyko matte eyeshadow

3 / 7

Kosas Glow I.V. Vitamin-Infused Skin Enhancer ($38)

An exhausted beauty look calls for no real base makeup to ensure the style looks natural and lived-in, but a simple skin enhancer like the Kosas Glow I.V. is a great option for adding a bit of dewy glow and evenness to your tired look. Night sweats, anyone?

BUY ON KOSAS - $38

BUY ON SEPHORA - $38

kosas glow iv vitamin-infused skin enhancer

4 / 7

e.l.f. Cosmetics Clear Brow & Lash Mascara ($3)

The exhausted beauty look takes a lot from the no-makeup makeup style, so a subtly enhanced brow and lash are essential. e.l.f.'s Clear Brow & Lash Mascara allows you to fluff up your natural features without making it too obvious.

BUY ON ELF - $3

BUY ON ULTA - $3

e.l.f. Cosmetics Clear Brow & Lash Mascara ($3)

elf clear brow gel and mascara

5 / 7

Huda Beauty Easy Bake Blurring Loose Baking Powder in Ube Birthday Cake ($39)

The latest addition to Huda Beauty's line of skin-blurring baking powders, the Ube Birthday Cake shade is a must-have for the exhausted beauty look, buffing out imperfections without looking too "done," while also providing a slight, pinky wash of pigment to enhance that sunken, sleepy look.

BUY ON HUDA BEAUTY - $39

BUY ON SEPHORA - $39

Huda Beauty Easy Bake Blurring Loose Baking Powder in Ube Birthday Cake ($39)

huda beauty ube powder

6 / 7

Charlotte Tilbury Pillow Talk Dreams Eyeshadow ($55)

Perfect for adding those hints of browns and reds popularized on the runways, Charlotte Tilbury’s Pillow Talk palette has everything you need to draw out those tired eyes.

BUY ON CHARLOTTE TILBURY - $55

BUY ON SEPHORA - $55

charlotte tilbury pillowtalk dreams

7 / 7

Makeup by Mario Hydrating SuperShine Lip Gloss in Midnight Mauve ($26)

There's something about the exhausted beauty look that's inherently a tad sultry, so a muted, glossy lip is key, and Makeup by Mario's SuperShine Lip Gloss in Midnight Mauve is the perfect balance between soft pigment and lasting sheen.

BUY ON MAKEUP BY MARIO - $26

BUY ON SEPHORA - $26