The 10 Coolest New Products Discovered at Cosmoprof
The beauty mecca did not disappoint.
By Liz Ritter, Executive Editor
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For lack of a better descriptor, Cosmoprof can only be expressed as “Sephora on steroids.” Row after row of beauty product sampling, testing and trend-spotting await anyone who walks through the doors of the Vegas trade show—a space that literally seems to span over several football fields (pro tip: wear flats!).
And last week’s 2016 rendition was no different. Almost 34,000 people attended, 1,154 exhibitors set up shop from 38 different companies, and there were lots and lots of products. Here are 10 we loved most.
It’s
100-percent natural and you can actually pronounce all the ingredients on the
packaging (some of them are even edible), but the best thing about this
lash/brow serum is that it actually works, minus the threat of side effects.
I’ve been using it for about five days and I’ve already seen a noticeable difference.
It looks so
simple, but this plush cylinder-meets-memory-foam is set to revolutionize how
we style our hair. You wash at night, wrap these around strands while they are still
damp, and as you sleep they kind of soak up the water and style your hair at the
same time. You don’t wake up with perfectly coiffed hair, but you do achieve very
believable “beachy waves” and save a whole lot of extra time.
There were so
many off-the-radar, super-intoxicating perfumes at the show, but this release
definitely stood out. It’s pretty much a whole new category of fragrance—a
patent-pending invention that helps extend your scent, sort of similar to how a
makeup primer works. You just spritz it on and it creates an invisible shield
on your skin that has the added bonus of bringing new life to the notes.
Say hello to
your new K-beauty go-to. It’s a powdered lip product that looks really
out-there in the tube; as soon as you apply it, it turns into a matte,
highly pigmented stain that lasts for hours. (You can also wear it as blush and
eye shadow and the shades work for everyone.)
This good-for-your-nails polish system is going to be everywhere soon. It
gives all the benefits of a treatment, strengthens nails and the colors are
swoon-worthy.
The coconut oil
craze just got a new contender in the ring. These 100-percent pure liquid
coconut oils can be used as a facial cleanser, makeup remover, hydrator and
style helper for the hair. There are some botanicals and aromatherapy benefits
added in, but the biggest plus is that the formula never turns solid and is
safe for even the most sensitive skin types.
What makes this
line so cool is that any skin type and color can use it. What made me remember
it is that it saved my super sensitive, dehydrated-from-the-plane-and-Vegas-air-sleep-deprived
skin from a major malfunction.
These are pretty
much the most luxe-looking supplements out there. They have amino acids as the star
ingredient with some marine extracts mixed in; the company claims you’ll notice
better skin, better nails and better hair six weeks after you start taking
them.
It’s
not in the U.S. yet, but this easy-to-use brow line (there are only five products total but they’re all totally foolproof) from Australia
is nothing short of amazing. Even the most challenged makeup users can create
fuller-looking, more defined brows via products that are buildable and
compact—and uncomplicated—enough to go with you anywhere.
These tangle-taming,
pocket-sized brushes come in a whole bunch of bright and bold colors. They’re
tiny, but they do a very effective job on smoothing out frizzy spots and leave
hair looking shiny.
Instagram/milkandsass
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