Eye Color

This Celebrity-Adored Lipstick Is on Major Sale Right Now

By Allie Hogan August 3, 2022

Stock up on your favorite Pillow Talk products.

9 Makeup Products People Over 50 Should Be Wary Of

By Allie Hogan August 3, 2022

If you have any of these in your cosmetic bag, you may want to give them a second thought.

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7 Ways to Look Younger Instantly With Makeup

By Danielle Fontana Dooley June 27, 2022

Tricks anyone can master.

Every NewBeauty Award Winner You Can Get at the Sephora Sale

This Eyeliner Look Was a Major Trend on Tonight’s Red Carpet

The Best Valentine’s Day Gifts for the Beauty Lover in Your Life

Celebrity Makeup Artists Share This Year’s Best Eyeliner Tips, Trends and Tools

busyphillipsemmys

One of Summer’s Hottest Eyeshadow Trends Was a Celebrity Favorite at the CMT Awards

By Britt Fallon June 10, 2021

Mint green for the win!

The Best Neutral Eyeshadow Palettes For Every Skin Tone

By Danielle Fontana Dooley May 7, 2021

Your ultimate checklist.

Fran Drescher on the ‘Healthier’ Hair Dye She Swears by and Her Best Anti-Aging Makeup Trick

By Britt Fallon April 13, 2021

Plus, the best brow product she's ever used.

This Was the Most Popular Virtual Try-On Product of the Past Year, According to YouCam’s Makeup App

Hilary Duff Says This Eyeshadow Helps Her Look Less Tired

The Pretty Connected Prescription: Holiday Glam Edition

Google’s Newest Feature Allows Users to Virtually Try on Thousands of Makeup Products Before Buying

The Best Makeup Sets to Gift Your Beauty Maven

The Bright, Bold World of Betsey Johnson Is Rolling Out a New Cosmetics Line—and Everything Is Under $10

5 Ways to Make Your Eyes Stand Out Behind a Face Mask

The Multi-Stick With A 10,000-Person Waitlist Is Back

The Beauty Launches We’re Most Excited About This Month

Practice Makes Perfect: How to Cut Crease Like a Pro

6 Beauty Products Lily Aldridge Is Obsessed With

ultacoronavirus

Every Ulta Store Is Closing Tomorrow—Here’s What it Means for the ’21 Days of Beauty’ Sale

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How to Enhance Your Eye Color, According to Top Makeup Artists

oliviacolman

The $13 Lipstick Olivia Colman Wore at the Oscars to Complement Her New Hair

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Olivia Wilde’s Blue-Violet Mascara Trick Is the Secret to Her Candy-Colored Eye Look

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