The Eye Shadow Primer Designed to Beat the Heat
By Danielle Fontana , Associate Editor |
There’s no time like summer to bring out light, shimmery shadows to showcase our eyes with. But there’s also nothing’s more disheartening than looking in the mirror and seeing the creasing and smudging that sweat and higher temperatures bring about. The solution is to reach for an eye shadow primer— similar to facial primers, they work to keep pigment from budging and deliver more vibrant color— but not all formulas are created equal. Fortunately, Urban Decay’s Primer Potion line ($20-$24) has a formula for every preference and concern.
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This recently relaunched primer is available in four finishes (housed in gorgeous revamped packaging) depending on your preference, and its flocked wand makes application easier than ever. The Original ($20) formula goes on nude as if nothing ever happened and works overtime to keep shadows looking better than ever. If you have redness on your eyelids, reach for the Eden ($20) option, which boasts a full coverage matte formula to create a perfect canvas for any look. Minor Sin ($20) is a spin on the classic, delivering a subtle hint of shimmer on your lids before even cracking open your favorite shadow, while the Anti-Aging ($24) formula color corrects your lids and blurs any lines and imperfections for a younger appearance until you take off your shadow.
Enigma ($20), a new, limited edition matte shade is also available now with 100% of the purchase price funding The Ultraviolet Edge, the brand's global initiative to empower women.
Regardless of which formula you choose, each tube features polymer technology that fills in any imperfections on the eyelid (causing uneven application) while keeping the shadows from budging, smudging or creasing for a full 24 hours. If you usually apply eyeshadow to the lower lids or waterline as well, be sure to bring the primer around the entire eye for an even fresher, creaseless look wherever the sun takes you.