Trending in Beauty: Why Beauty Concierge Services Are Taking Off
By Anna Jimenez, Editorial Video Director |
Over the last couple of years, on-the-go beauty treatments like blow-dry bars and brow bars have become the mainstay in fast, affordable ways to get pretty quick. Now, there is an even faster way to get that perfect hairstyle or on-trend makeup look from a professional without ever leaving your house. The on-demand beauty service beGlammed sends a professional makeup artist or hairstylist straight to your home.
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“Our app beGlammed was created to solve a major issue for women: finding a great stylist and hassle-free booking,” says Maile Pacheco, the company founder who the industry is calling the “Uber of beauty.” Pacheco explains that she created the service to really address the needs of clients, as well as stylists and artists. “As a makeup artist, I can totally relate to our stylists as a freelance professional in the industry and I know what it’s like dealing with the hassle of negotiating prices with potential clients, lugging around a heavy kit from gig to gig and working with new clients. We do everything we can to make it easy and fun for our stylists to accept beGlammed clients. We value our team of stylists just as much as we value our clients.”
To use the service, all you have to do is book an appointment for hair, makeup or both through the app or website and you will be matched to a stylist who will come to your home, hotel or office to create your look. The prices are based off of different tiers depending on whether you want an updo for a date night or a full face of makeup for your big day. It has basically created a no-fuss atmosphere for a typically up-scale service, and we are on board.
So what is the future of on-demand beauty? Pacheco says it will become mainstream. “Women will start to question why they would ever leave home to deal with a salon when we can bring the salon to them. Other added amenities to expand on customer service will catch on as well, such as a personal beauty advisor that can make custom suggestions for you, not only for your beauty look, but also wardrobe suggestions and restaurant and show recommendations in town. Also, partnering with other big brands to bring more than just a personal beauty team to you.”
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