How Chanel’s Latest Mascara Is Making History
By Danielle Fontana , Digital Editor |
Chanel just launched the future of mascara. Dreamt up 11 years ago, the iconic label is finally introducing its 3-D printed wand and is the first to do so. Enter: Le Volume Revolution.
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And a revolution it is. Aside from being tech-savvy—French 3-D printing company Erpro is behind the design—the launch also makes our lives so much easier. According to the brand, the wand features a honeycomb structure—British Vogue describes it as a “granular texture”—to release the mascara from the wand and onto lashes gradually, instead of all at once. The result: zero clumps, never-ending mascara-dipping or the mess that comes along with it.
As for the formula itself, a cocktail of waxes, polymers and vitamins nourishes lashes while darkening, volumizing and thickening them. Is there anything this futuristic formula can’t do? For now, we’ll have to wait until September to find out. (The product is only available in the U.K. market for now, with a price tag of £28.)