This Fan-Favorite Hair Brand Is *Finally* Coming to Ulta
In the world of hair-care products, there are those that are new and trendy, those that are timeless classics and those that set the standard for pretty much everything else you know and love. Bumble and bumble fits into all three categories—it constantly releases of-the-moment must-haves that revolutionize the industry yet still deliver on its tried-and-true products that stay on heavy rotation.
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If you're a Bumble and bumble lover like us, then you'll be thrilled to know that the line will soon make its debut at Ulta this fall. Zach Rieken, global general manager of Bumble and bumble, an Estée Lauder–owned company, told WWD, "Ulta is obviously one of the fastest-growing retailers in beauty and has a particular strength in the [hair] category."
Rather than being sold among other hair care brands at Ulta, Bumble and bumble will be featured in a new section of prestige-only hair care brands. Expect to find all of your favorites, too, like Hairdresser's Invisible Oil, Bb. Curl and the entire Surf range.