This Brand Is Launching at Nordstrom—and You Probably Didn’t Realize It Wasn’t There Already

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From welcoming K-beauty pop-ups with open arms to taking green beauty trends and turning them into full-blown "natural beauty" shops within its doors, Nordstrom has already been established as a go-to beauty destination, carrying pretty much every brand a beauty junkie could ever need, right? As the news surfaced that the retailer is adding Benefit Cosmetics to its website’s lineup, its credibility skyrocketed even further, and we couldn't believe the coveted brand wasn’t already at the glossy e-counters. But, even more than selling the brand’s must-have makeup (cheeky collections range from breathable and full-coverage concealers to a brow-perfecting lineup that your eyes have been waiting for), Nordstrom will also stock the brand’s full range of skin care (think cleansers, toners, SPFs and serums), which is much harder to get your hands on.

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So why should you shop the brand at Nordstrom instead of during your usual Ulta or Sephora haul? Easy. According to PopSugar, when you purchase $60 worth of Benefit products at the retailer, you’ll receive a trendy millennial pink makeup bag stocked with a mini Roller Lash and Gimme Brow (two Benefit-Babe-musts for wide-awake eyes), and even better, at the Nordstrom Anniversary Sale this summer (it runs between July 21 and August 6), you’ll have the chance to score a Benefit Duffle Bag (with a Mini Porefessional Primer and Pore Mattifying Gel) when you purchase $60 worth of Benefit products. And don't even get us started on Nordstrom's free shipping and return policy should you not like something (a rarity, but it could happen). Need we say more?

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