This Cult-Classic Cleanser Is Sold Every 10 Seconds Worldwide
By Julie Ricevuto, Digital Beauty Editor |
There’s plenty of so-called “cult-classic” beauty products on the market, but do you ever wonder if those products are also actual best-sellers across the world? Not every beauty product with a loyal fan base has the numbers to match, especially when it comes to international products.
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However, it turns out that one best-selling makeup remover is more than just a favorite in the United States, it’s also a top-seller in other international markets as well. According to the company’s consumer data research, the DHC Deep Cleansing Oil ($28) is sold every 10 seconds worldwide—an amazing accomplishment considering how many cleansers are currently available on the market.
If you haven’t tried this oil-based cleanser before, here’s a bit of background on what makes the simple-looking product so popular. The formula completely removes every last drop of your makeup—yes, even stubborn waterproof mascara and eyeliner—while nourishing the skin with vitamins and antioxidant-rich olive oil as well.
Additionally, in a clinical study conducted by DHC in Japan, 92 percent of participants felt that the Deep Cleansing Oil worked better than a leading, competitive cleanser at removing complexion makeup, so it's obvious that people are pleased with its efficacy. And considering this cleanser has been a staple among so many households since its launch in April 2000 (the popular formula is coming up on 17 years old!), we can’t help but want to stock up on it for ourselves.