Celebrity fragrance endeavors are nothing new—for years, the fragrance world has served as the entry point for A-listers to try their hand at beauty, but the celebrity fragrances of today are far more complex and elevated than simply slapping a name on a bottle. Today, celebrity scents combine nuanced brand references with dimensional fragrance profiles and luxe packaging, resulting in fragrances fit for the perfume proficient.
Leading the charge in the world of celebrity fragrances today is none other than Billie Eilish. The 23-year-old “What Was I Made For” singer began cultivating her own world of perfumes back in 2021, and has since developed three award-winning fragrance SKUs. Today, the much-awaited release of her fourth fragrance, Your Turn, hits stores. Ahead, everything you need to know about the new launch.
Billie Eilish Launches ‘Your Turn’—An Androgynous, Musky EDP
Eilish’s fourth fragrance brain child, Your Turn ($90), solidifies the singer as a leader in the world of high-quality celebrity fragrances. Boasting a diverse, unisex, androgynous scent profile, Your Turn was created with the intention of sparking emotions and creating a memory-based connection to the fragrance with each use. The sensual fragrance opens with top notes of zesty bergamot peel, cardamom pod and fresh ginger, followed by hints of velvet peach skin, night-blooming jasmine, and a splash of coconut water, all supported by the base notes of rich, Australian sandalwood and the sustainably sourced upcycled Sylvamber.
“I’ve always been extremely passionate about scent and love the process of developing something new,” Eilish said in the press release for the new product, “I’m excited to share the newest scent and bottle in my fragrance collection, ‘Your Turn.'” The packaging for Your Turn strays from Eilish’s typical bust-shaped bottle, referencing instead her love for dice, featuring a reflective, chromatic finish that makes the fragrance a perfect vanity centerpiece.
“Creating Your Turn with Billie was a journey of discovery,” principal perfumer at Firmenich, Frank Voelkl, explains, “We worked through countless iterations to develop a scent that captures the warmth and richness of sandalwood while layering in something unexpectedly fresh. It’s a fragrance that reflects Billie’s vision of individuality and uniqueness.” Your Turn is available now at billieeilishfragrances.com and will be available in Ulta stores this spring.
