The 5 Most Popular Tinted Lip Oils, According to Data

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Lip oils have officially taken over as the “it” lip product. Whether walking down the street or scrolling Instagram, you’ll likely see at least one person sporting the glossy finish. But the category is so much more than translucent glass-like shine. According to data from Spate, tinted lip oils are driving the trend and keeping it on top. Sheer and glossy with just a hint of color, they’ve captured the attention of many beauty enthusiasts. Of course, TikTok is a leader among search platforms, with interest in the products growing more than 11 percent over the last year.

But while people are consistently pursuing the internet for tinted lip oils, they aren’t doing so blindly. Several brands have gained a loyal fan base for their high-shine appearance and delicate color palettes.  As Spate notes, searches for specific brands indicate that consumers know exactly what they want when it comes to tinted lip oils. You may have tried a few of the popular options before. But if you’re new to the category, these are the products breaking the internet right now.

The best tinted lip oils

1 / 5

Rare Beauty Soft Pinch Tinted Lip Oil Stain ($22)

This lip oil has remained a top choice since launching in 2023 for good reason. As the name alludes, it delivers a light wash of color that lasts for hours and leaves your lips feeling baby-soft. The shades range from petal pinks to robust roses and even include a cheeky berry hue when you want to spice things up.

Rare Beauty Soft Pinch Tinted Lip Oil Stain
2 / 5

NYX Fat Oil Slick Click Vegan Lip Balm ($11)

Think of this as the cooler cousin to the brand’s popular Fat Oil products. However, instead of a glossy lacquer, it has the consistency of a balm and is much more pigmented. The stick formula is also easy to apply and comes in a wide range of bold shades.

Fat Oil Slick Click Vegan Lip Balm
3 / 5

Typology Tinted Lip Oil ($29)

Typology’s lip oil is a nourishing and breathable formula that coats the lips with skin-loving ingredients like squalane, jojoba oil and vitamin E. But it’s become popular for its sheer shades that lightly tints your lips. While several of the colors are on par with the season’s trends, Spate notes that Shade two, a soft powder pink, has been the most popular with consumers wanting a sheer and natural look.

Typology Tinted Lip Oil
4 / 5

NARS Afterglow Sheer Hydrating Lip Oil ($28)

By now most people have experienced the universally flattering glow of Nars’ Orgasm Blush and this lip oil delivers that same effect. The hero shade is one of the more popular colors and has increased general interest in the brand’s lip oils.

Nars Afterglow Sheer Hydrating Lip Oil
5 / 5

e.l.f. Glow Reviver Lip Oil ($8)

While this tinted lip oil is beloved for its glossy finish, it offers more than just color and shine. The formula is packed with nourishing oils, including apricot, avocado, pomegranate and jojoba oil, for a plush finish in line with the trend. According to Spate’s data, lip oils are viewed as a key part of makeup routines for enhancing the appearance of the lips beyond just hydration.

 

Elf Glow Reviver Lip Oil

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