Lip oils have officially taken over as the “it” lip product. Whether walking down the street or scrolling Instagram, you’ll likely see at least one person sporting the glossy finish. But the category is so much more than translucent glass-like shine. According to data from Spate, tinted lip oils are driving the trend and keeping it on top. Sheer and glossy with just a hint of color, they’ve captured the attention of many beauty enthusiasts. Of course, TikTok is a leader among search platforms, with interest in the products growing more than 11 percent over the last year.
But while people are consistently pursuing the internet for tinted lip oils, they aren’t doing so blindly. Several brands have gained a loyal fan base for their high-shine appearance and delicate color palettes. As Spate notes, searches for specific brands indicate that consumers know exactly what they want when it comes to tinted lip oils. You may have tried a few of the popular options before. But if you’re new to the category, these are the products breaking the internet right now.