fbpx

10 Products NewBeauty Readers Couldn’t Stop Buying in January

We may earn commission from links on this page. Each product featured has been vetted and chosen by our editors.
10 Products NewBeauty Readers Couldn’t Stop Buying in January featured image
Nécessaire / Kosas

If 2024 was any indication, NewBeauty readers are excellent shoppers, and in January, they somehow managed to wow us again. From the buzziest new launches, lots of viral makeup and tried-and-true anti-aging skin care, we plucked the top 10 of their January picks and compiled them in one place. Whether influenced by celebrity videos (hello, Billie Eilish), editor reviews or shoppers’ own enthusiastic recommendations, there are some life-changing beauty products and expert essentials on this list. Have you tried these yet? You should.

Ahead, the 10 products NewBeauty readers couldn’t stop buying in January.

1 / 10

Jones Road Gel Liner ($30)

“If you have hooded or deep-set eyes, this gel liner is a game-changer!” says Jones Road founder and iconic makeup artist, Bobbi Brown. It’s also the ideal pick for aging eyes, thanks to the “tug-free glide” of a super smooth gel formula that’s richly pigmented and long-lasting—no snagging, pulling or feathering in sight.

Jones Road Gel Liner
2 / 10

Jones Road What the Foundation ($44)

Maybe it’s this foundation’s moisturizer element (it contains both jojoba oil and sodium hyaluronate), its extensive shade range (choose from 16) or its light and natural coverage (our editor said it’s “perfect for those who love the ‘no makeup makeup’ look”), but I’ve lost count of how many times Jones Road’s What the Foundation has made NewBeauty‘s monthly top 10 list—it’s that beloved.

Jones Road What The Foundation
3 / 10

Laura Geller Beauty Baked Starter Kit ($63)

Laura Geller Beauty, the makeup brand especially adored by people over 40, offers a three-piece kit of its best-selling Baked Balance-n-Brighten Foundation, Best of the Best Full Face Palette (that includes its often sold-out blush) and Retractable Angled Kabuki Brush.

laura geller beauty baked starter kit
4 / 10

DefenAge 8-in-1 Bioserum ($185)

As its name suggests, this clinically proven, dermatologist-recommended serum provides the benefits of eight serums in one formula. It brightens, hydrates, smoothes and can improve skin laxity, pigment irregularities, enlarged pores and redness or inflammation. The formula is also gluten-free, fragrance-free and noncomedogenic, which means it won’t clog pores.

DefenAge 8-in-1 Bioserum
5 / 10

Nécessaire The Lip Balm ($25)

“Everyone is talking about the importance of skin barrier creams these days, and this is Nécessaire’s version for the lips,” wrote our editor when The Lip Balm debuted late last year. The formula contains five essential ceramides, niacinamide, hyaluronic acid and omegas 6 and 9. It also has centella asiatica extract and a clear, semi-gloss finish you can wear day or night.

necessaire lip balm
6 / 10

The Ordinary GF 15% Solution ($16)

The important role of growth factors in repairing damaged cells and promoting collagen and elastin is finally getting its well-earned accolades. But, the innovative ingredient means most growth factor serums don’t come cheap. Luckily, we can count on The Ordinary for unfussy, effective skin care. The brand’s newly launched GF 15% Solution boasts a blend of plant-based growth factors that target fine lines and wrinkles, skin laxity, dull tone, loss of elasticity and rough texture on the face and neck.

The Ordinary GF 15% Solution
7 / 10

Solawave Radiant Renewal Neck & Chest Rejuvenating Mask ($299)

Most people know Solawave for its acclaimed and editor-, celebrity- and expert-loved Radiant Renewal Wand, but if you struggle with “tech neck,” “necklace lines” and/or stubborn chest wrinkles, this 10-minute, red and near-infrared light therapy treatment is a no-brainer, according to our readers.

solawave neck and chest
8 / 10

Sacheu Peel Off Lip Liner STAY-N ($12)

For all the times Billie Eilish said something along the lines of “I don’t know what I’m doing” during her recent GRWM video, she’s definitely doing something right. For the second month in a row, our readers flocked to buy the Grammy winner’s preferred (and now-viral) peel-off lip liner.

sacheu stay n peel off lip liner
9 / 10

Kosas Revealer Extra Bright Serum-Powered Color Corrector ($32)

Another new launch on the top 10 list is the Kosas Revealer Extra Bright, a creamy color-corrector that “gives you the effect of under-eye filler without all of the downsides,” according to Kosas founder Sheena Zadeh. “Right away it looks like the hollow is going away.”

Kosas Revealer Extra Bright
10 / 10

CHANEL Le Vernis in Faun ($33)

From espresso-inspired and tortoise shell nails to Mocha Mousse, shades of chocolate currently reign supreme, and that naturally extends to a deliciously decadent manicure we refer to for the winter season as “hot chocolate nails.” A rich brown polish our readers have gone gaga over? CHANEL’s Faun.

CHANEL Le Vernis nail polish in Faun

Related Posts

Find a Doctor

Find a NewBeauty "Top Beauty Doctor" Near you

Give the Gift of Luxury

NewBeauty uses cookies for various reasons, including to analyze and improve its content and advertising. Please review our Privacy Policy and Terms of Use for more about how we use this data. By continuing to use this site, you agree to these policies.