Best-Selling Moisturizers Real Women Are Buying From Top Retailers

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Is there anything more brutally honest than the world of skin-care product reviews? Spending hours reading shoppers’ first-hand encounters with every formula under the sun remains one of the best ways to narrow down a shopping cart, but only one thing beats it: sales data.

Here, the top five hydrators shoppers can’t stop—and won’t stop—buying.

1 / 5

The Ordinary Hyaluronic Acid 2% +B5 ($7)

Retailer: Ulta

Benefits: Ringing it at just under $7, this lightweight serum delivers a serious flood of moisture with its blend of low, medium and high molecular-weight hyaluronic acid.  

2 / 5

SkinCeuticals Triple Lipid Restore 242 ($128)

Retailers: Dermstore and Lovely Skin

Benefits: This rich, velvety cream is brimming with 2 percent ceramides, 4 percent cholesterol and 2 percent fatty acids to replenish depleted hydration levels in aging skin for a younger, bouncier complexion.  

3 / 5

Clinique Dramatically Different Moisturizing Lotion+ ($28)

Retailer: Macys

Benefits: Light enough for all skin types, this hyaluronic acid–boosted lotion is beloved for its ability to check all of the better-skin boxes in one pump, leaving skin softened, smoothed and visibly brightened.

4 / 5

La Mer The Treatment Lotion ($155)

Retailer: Saks Fifth Avenue

Benefits: It may be designed to act as a prep step before applying your main moisturizer, but this milk-meets-water lotion delivers its own immediate flood of hydration to parched skin.  

5 / 5

Augustinus Bader The Rich Cream ($265)

Retailer: Violet Grey

Benefits: Powered by stem cells, this luxe hydrating cream counts skin-loving oils, lipids and vitamins as main ingredients to quiet irritation, fortify the skin’s natural moisture barrier and transform its appearance over time.

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