A Bottle of This $30 Hyaluronic Acid Serum Sells Every Minute

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It’s intensely moisturizing, light-as-air, boasts a formula with the “buzzy” ingredient of hyaluronic acid and you can find it at the drugstore. Meet the hydrating super serum that’s skin-care’s take on “gone in 60 seconds”—none other than L’Oréal Paris Revitalift Derm Intensives 1.5% Pure Hyaluronic Acid Serum ($30).

According to the brand, one bottle is sold every minute, which makes it hold the award for the best-selling—as in number-one in a big sea—serum in the U.S.

Besides being backed by a whole team of dermatologist and scientific data, the serum is powered by a pretty high percentage of water-attracting hyaluronic acid, which helps “plump” skin—the trick to lessening the look of wrinkles—and provides all-day hydration. Best of all, the formula sinks right in and lets everything you apply post-step absorb seamlessly without getting sticky or tacky.

Celebs love it, too. Eva Longoria is a long-time ambassador for the brand and, as she told us in a 2017 interview, she’s sworn by the products for years.

“I’m a L’Oréal ambassador and I really do use and believe in their products,” she said. “I’m very loyal to the brand. I’m obsessed with RevitaLift right now; there’s a great under-eye serum that I love. I love thick creams for nighttime, and they have all that, too. They also just came out with clay masks. Everyone thinks you need to spend a ton of money on products or go to the spa for a facial, but the technology for over-the-counter beauty products has gotten so much better in recent years. Everyone can have access to that.”

We won’t quiz her on the math, but with one flying off shelves every minute, she might be precisely right.

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