If we had a dollar for every foundation review we’ve carefully read and researched online, we’d have enough to buy them all. Until then, we’ll continue to count on the thought-out reviews—and most telling of all, sales—at our top retailers. Here, the top-selling foundations women keep buying again and again.
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Ulta: IT Cosmetics CC+ Cream with SPF 50+ ($39.50)
With more than 14,000 positive reviews on Ulta’s website, it’s clear that customers can’t get enough of its full-coverage yet light-as-air texture. Aside from its covers-everything magic, it’s also packed with skin-care ingredients such as hyaluronic acid, peptides, collagen and antioxidants.
SpaceNK: By Terry Terrybly Densiliss Serum Foundation ($116)
One of the newest foundation offerings from By Terry, this super lightweight, serum-based makeup became an instant best-seller thanks to its “wrinkle control” capabilities that provide long-term anti-aging benefits while giving the complexion an instant dewy finish. An advanced mineral correction complex helps to even skin tone and create a natural finish.
Cos Bar: TEMPTU Airpod Foundation ($45)
This professional-grade foundation is formulated with patented technology that gives you incredible control to layer the product for sheer, medium or full coverage while delivering a smooth, natural finish. The foundation continues color-correcting pigments that counteract redness, discoloration, fine lines, pores and even acne scars. It’s available in a wide range of colors to suit all skin tones.
Nordstrom and Ulta: Estée Lauder Double Wear Stay-in-Place Liquid Makeup ($43)
This hardworking formula gives a medium-to-full coverage with a matte, natural finish that lasts for up to 24 hours. What makes this oldie but goodie such a staple in so many women’s makeup bags? Once on, the product doesn’t budge at all, lasting through heat, humidity, rain and outfit changes.
Net-a-Porter and Bluemercury: Chantecaille Future Skin Oil Free Gel Foundation ($93)
An oil-free gel formula, this foundation provides medium-to-full coverage without ever looking caked-on or heavy. It’s loaded with botanical including rosemary, green tea, aloe, and chamomile to soothe skin and protect against oxidation.
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