8 Best-Selling Foundations Women Buy From Top Retailers

We did the research for you.

By Danielle Fontana Dooley, Associate Director, Digital Content · Jun 29, 2022

If we had a dollar for every foundation review we’ve carefully read and researched online, we’d have enough to buy them all. Until then, we’ll continue to count on the thought-out reviews—and most telling of all, sales—at our top retailers. Here, the top-selling foundations women keep buying again and again.

1 / 8

Ulta: Fenty Beauty by Rihanna Pro Filt’r Soft Matte Longwear Liquid Foundation ($38)

Available in a whopping 50 shades, this mattifying foundation blurs the look of uneven texture and large pores while keeping skin de-slicked all day.

2 / 8

SpaceNK: NARS Natural Radiant Longwear Foundation ($49)

Buildable, breathable and not the least bit cakey, there’s no wonder this sinks-right-in foundation can’t be kept on shelves for long.

3 / 8

Bluemercury: Chantecaille Future Skin Oil Free Gel Foundation ($82)

An oil-free gel formula, this foundation provides medium-to-full coverage without ever looking caked-on or heavy. It’s loaded with botanical including rosemary, green tea, aloe, and chamomile to soothe skin and protect against oxidation.

4 / 8

Cos Bar: Cle de Peau Radiant Fluid Foundation SPF 24 ($128)

This liquid foundation gives skin an instant radiance and provides full coverage without looking heavy or dull. The formula contains a proprietary “Illuminating Complex” that helps to resist color change throughout the day.

5 / 8

Ulta: The Ordinary Serum Foundation ($7.50)

This skin care-meets-makeup hybrid is beloved for its silky, second-skin texture in a broad range of hues and a price that can’t be beat.

6 / 8

Detox Market: ILIA Super Serum Skin Tint SPF 40 ($48)

This formula, specifically in shade Bom Bom, is the clean retailer’s top-selling foundation for a reason: its addition of skin-care actives nourish skin while you wear it, and the second-skin tint allows skin to shine through.

7 / 8

Ulta: Ulta Beauty Collection Complexion Crush Foundation ($14)

Available in a range of 27 shades, this buildable, lightweight tint is ideal for evening skin tone without ever looking cakey or heavy.

8 / 8

Detox Market: ERE PEREZ Oat Milk Foundation ($39)

As its name suggests, oat milk makes an appearance in this blendable formula, along with peach fruit extract and vitamin E, for a foundation that treats—not masks—skin.