If we had a dollar for every foundation review we’ve carefully read and researched online, we’d have enough to buy them all. Until then, we’ll continue to count on the thought-out reviews—and most telling of all, sales—at our top retailers. Here, the top-selling foundations women keep buying again and again.
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Ulta: Fenty Beauty by Rihanna Pro Filt’r Soft Matte Longwear Liquid Foundation ($38)
Available in a whopping 50 shades, this mattifying foundation blurs the look of uneven texture and large pores while keeping skin de-slicked all day.
SpaceNK: NARS Natural Radiant Longwear Foundation ($49)
Buildable, breathable and not the least bit cakey, there’s no wonder this sinks-right-in foundation can’t be kept on shelves for long.
Bluemercury: Chantecaille Future Skin Oil Free Gel Foundation ($82)
An oil-free gel formula, this foundation provides medium-to-full coverage without ever looking caked-on or heavy. It’s loaded with botanical including rosemary, green tea, aloe, and chamomile to soothe skin and protect against oxidation.
Cos Bar: Cle de Peau Radiant Fluid Foundation SPF 24 ($128)
This liquid foundation gives skin an instant radiance and provides full coverage without looking heavy or dull. The formula contains a proprietary “Illuminating Complex” that helps to resist color change throughout the day.
Ulta: The Ordinary Serum Foundation ($7.50)
This skin care-meets-makeup hybrid is beloved for its silky, second-skin texture in a broad range of hues and a price that can’t be beat.
Detox Market: ILIA Super Serum Skin Tint SPF 40 ($48)
This formula, specifically in shade Bom Bom, is the clean retailer’s top-selling foundation for a reason: its addition of skin-care actives nourish skin while you wear it, and the second-skin tint allows skin to shine through.
Ulta: Ulta Beauty Collection Complexion Crush Foundation ($14)
Available in a range of 27 shades, this buildable, lightweight tint is ideal for evening skin tone without ever looking cakey or heavy.
Detox Market: ERE PEREZ Oat Milk Foundation ($39)
As its name suggests, oat milk makes an appearance in this blendable formula, along with peach fruit extract and vitamin E, for a foundation that treats—not masks—skin.