8 Best-Selling Foundations Women Buy From Top Retailers
We did the research for you.
By Danielle Fontana Dooley, Associate Director, Digital Content
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If we had a dollar for every foundation review we’ve carefully read and researched online, we’d have enough to buy them all. Until then, we’ll continue to count on the thought-out reviews—and most telling of all, sales—at our top retailers. Here, the top-selling foundations women keep buying again and again.
An oil-free gel formula, this foundation provides medium-to-full coverage without ever looking caked-on or heavy. It’s loaded with botanical including rosemary, green tea, aloe, and chamomile to soothe skin and protect against oxidation.
This liquid foundation gives skin an instant radiance and provides full coverage without looking heavy or dull. The formula contains a proprietary “Illuminating Complex” that helps to resist color change throughout the day.
This formula, specifically in shade Bom Bom, is the clean retailer’s top-selling foundation for a reason: its addition of skin-care actives nourish skin while you wear it, and the second-skin tint allows skin to shine through.
As its name suggests, oat milk makes an appearance in this blendable formula, along with peach fruit extract and vitamin E, for a foundation that treats—not masks—skin.
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