10 Beauty Products Amazon Shoppers Are Already Loving in 2024

A mini retrospective, if you will.

By Leiana Foye · Published: Mar 13, 2024

The start of Daylight Savings Time jolted my senses in more ways than one. Not only did time “leap forward,” but the onset of longer days and warmer temperatures also means a quarter of the year is already over.

While I sit in disbelief at the passage of time, I like to distract myself with some online product shopping. It seems I’m not the only one. Hundreds of thousands of retinols, texture sprays, eye creams, foundations and more are flying off Amazon’s virtual shelves. In that vein, allow me to take you on a mini retrospective of what like-minded beauty fanatics are already purchasing most this year.

1 / 10

Hero. Cosmetics Mighty Patch™ The Original ($11)

In February, mega-influencer Alix Earle was named the first-ever “face” of Hero. Cosmetics, the viral brand behind the “gold standard” pimple patches. Medical-grade hydrocolloid absorbs blemish “gunk” as you sleep, while the strong adhesion stands up to tossing and turning.

BUY NOW – $11

2 / 10

Mielle Organics Rosemary Mint Scalp & Hair Strengthening Oil ($9)

Scalp health is having a moment, and this under-$10 treatment may be a big reason why. Amazon’s number-one best-selling hair oil treatment product combines biotin, rosemary and mint to promote stronger, more radiant hair with an invigorating scent. Sofia Richie Grainge credits it for her “healthy locks.”

BUY NOW – $9

3 / 10

Paulas Choice Skin Perfecting 2% BHA Liquid Exfoliant ($35)

Over 60,000 Amazon shoppers bought this legendary liquid exfoliant last month. It’s held a cult-like status for decades, but thanks to celebrities like Olivia Culpo and Kaia Gerber singing its praises on TikTok, it’s seen resurgence. Grab it to tackle tricky uneven tone, texture and wrinkles.

BUY NOW – $35

4 / 10

e.l.f. Monochromatic Multi Stick ($5)

I’ve yet to find a person who doesn’t love a good multi-use product and this $5 pick is impressive. It’s formulated with shea butter and vitamin E for a smooth finish and moisture boost. Designed for the eyes, lips and cheeks, the cream-to-powder formula glides on and blends like a dream for a vibrant, wear-everywhere hint of color.

BUY NOW – $5

5 / 10

SOL DE JANEIRO Hair & Body Fragrance Mist ($24)

Sol de Janeiro is famous for its wildly popular Bum Bum Cream, in no small part for its alluring scent. Lucky for us, the body-care brand also sells deliciously smelling body mists. The top-selling Cheirosa ’62 scent (there are six available) smells like a sunny summer beach day with notes of almond, pistachio, vanilla and sandalwood.

BUY NOW – $24

6 / 10

Clean Skin Club Clean Towels XL ($17)

Face towels: an under-appreciated but ever-important part of any beauty routine. Clean Skin Club is responsible for a major upgrade that’s more eco-friendly, not to mention beloved by so many celebrities. The brand sums its aim up perfectly: “We just took your beauty products and made them even better, for you, and for our planet.”

BUY NOW – $17

7 / 10

COSRX Snail Mucin 96% Power Repairing Essence ($17)

K beauty–devotees have known about the skin-care benefits of snail mucin for decades, but this moisturizing, soothing and skin-regenerating ingredient exploded on to the scene in the States only recently with no signs of slowing down. Over 100,000 Amazon customers bought this snail mucin essence last month alone. Fans say it soothes dehydrated skin and leaves a pretty glow.

BUY NOW – $17

8 / 10

VALITIC Kojic Acid Dark Spot Remover Soap Bars ($12)

For balanced, even-toned skin from head-to-toe, Amazon shoppers turn to this natural soap bar with an incredible ingredient list. Turmeric, vitamins C and E, retinol, collagen, hyaluronic acid, olive oil and shea butter combine for clearer, healthier skin.

BUY NOW – $12

9 / 10

Julep Eyeshadow 101 Crème to Powder Waterproof Eyeshadow Stick ($11)

Another easy-to-use makeup stick makes Amazon’s top-selling list. This buildable and blendable eyeshadow stick comes in 34 shades across shimmer, metallic and matte finishes. Vitamins C and E improve skin tone and texture and protects against free radicals with antioxidants.

BUY NOW – $11

10 / 10

La Roche-Posay Toleriane Double Repair Face Moisturizer ($23)

An oldie but a goodie. Dermatologists love it for its safe and effective ingredients, including prebiotic thermal water, ceramides, niacinamide and glycerin that benefit all skin types. It’s fragrance-free, oil-free, won’t clog pores and absorbs quickly into skin leaving a silk-like finish.

BUY NOW – $23