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The Best New Makeup Launching in July

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The Best New Makeup Launching in July featured image

Hate cakeyness but love a fresh glow? These makeup newbies are for you.

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Anastasia Beverly Hills Cream Bronzer ($35)

Want to add a touch of color to the cheeks without committing to a full contour? This lightweight cream bronzer is the perfect addition to your makeup collection. Not only is it streak-free, but it also has a flexible hold, so that sun-kissed glow stays in place from morning until night.

2 / 16

Versed Mood Lighting Glow Drops ($18)

Coming in hot as the brand’s first makeup-skin-care hybrid product, these glow drops—they come in two colors—are the perfect addition to foundation or moisturizer if you’re looking to add a subtle yet striking glow to the skin.

3 / 16

Beautycounter Lid Glow Cream Shadow ($24)

Whether you’re a fan of dark purples or forest greens on the lids, Beautycounter’s new line of cream eyeshadows come in 10 different colors to highlight every eye color.

4 / 16

Charlotte Tilbury Pillow Talk Lip & Cheek Glow ($40)

When you’re having one of those mornings, the last thing you want to do is spend time doing your makeup, but this new lip-cheek duo takes the hassle out of a full-face look. Simply pat onto the cheeks and lips in circular motions for natural-looking, just-been-kissed color.

5 / 16

Illamasqua Coloring Eye Pencil ($14)

Available in six new shades, Illamasqua’s colorful eye pencils are here to deliver precision and pizzazz with one quick flick.

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Jaclyn Cosmetics Reflective Light Putty Highlighter ($29)

We despise a cakey highlighter, which is why we’ve been reaching for this cream-like formula, which goes on like a powder but sits on the cheekbones like a cream.

7 / 16

about-face Light Lock Lip Gloss ($20)

A buttery yet non-sticky formula that administers loads of pigment, this lavender-spiked gloss comes in six wearable colors ranging from a peachy beige to a soft mauve.

8 / 16

Thrive Causemetics Filtered Effects Soft Focus HD Pressed Setting Powder ($35)

Weightless and airy, this soft-focus powder glides on top of the skin to covers any imperfections and set your look.

9 / 16

Hourglass Curator Eyeshadow Palette ($29)

Designed to be used with the full collection of Curator shades, this eyeshadow palette comes empty and allows you to pick your favorite colors. The palette is also available in one-pan and three-pan palettes.

10 / 16

Laura Geller Simple Strokes Dual-Ended Eyeliner ($24)

This eyeliner creates a soft-focus, eye-opening effect that doesn’t lack on pigment. It’s also enriched with vitamin E for intense hydration.

11 / 16

Too Faced Pomade In A Pencil Brow Shaper & Filler ($23)

Easily control and fill the brows with this precision pencil, which makes the brows look sleek or fluffy in just a few quick strokes.

12 / 16

Bobbi Brown Face And Cheek Palette ($48)

Whether you have light, medium or dark skin, Bobbi Brown’s new palettes—they each include a bronzer, blush and highlighter—will only enhance your complexion.

13 / 16

Surebase Glad Glow Foundation ($44)

If you like your redness to be covered but despise a cakey finish, this skin-boosting foundation is the perfect match for your vanity. Formulated with squalane, blue chamomile and banana blossom, this do-it-all foundation provides lasting hydration and a gorgeous tint.

14 / 16

Huda Beauty N.Y.M.P.H. GLAZE Skin Glowing Perfector ($35)

Now that it’s summer, we’re in desperate need to find a highlighter that stays on our face all day long. We’ve met our match with this new cream formula, which instantly gives us that lit-from-within effect without enhancing our heat-induced sweat.

15 / 16

Sigma Switch

Designed to gently pull makeup out of your brushes, this bristle-filled pad requires no water or brush cleanser. Simply swipe your dirty brush back and forth to drag out any type of makeup. Then, dip into your next product without a worry.

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Stila Stay All Day 10-in-1 Illuminating Skin Veil ($38)

We love a good all-over glow, and this product gives us just that and more. Not only is it enriched with sunscreen, but it also hides imperfections, claims to reduce pore size and offers a youthful glow.

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