The Best New Makeup Products Launching in August

Freck Slimelight ($28)

A lightweight, buildable formula that’s both lightweight and soft on the cheeks, Freck’s new liquid highlighter adds a touch of light to the face without being too overpowering. Plus, it comes in three different colors that suit a wide range of skin tones.

Luxie 184 Duo-end Blush Brush ($40)

An angled brush on one side and a rounded brush on the other, this versatile tool not only applies blush on the skin like a dream, but it’s also the perfect buffer after you’ve applied all your base products and need a good blend.

YSL Beaute NU Bare Look Tint ($38)

This tint is a moisturizer and foundation in one, making it perfect for mornings when you’re in a rush but want a porcelain finish. The formula also features twice as much water as regular foundation and 15 percent glycerin for a full dose of hydration.

Ciate Dewy Bronze Glossy Skin Tint ($22)

For a soft tint of color, apply this skin tint to the tops of the cheekbones. Not only does it add a dewy sheen, but it also gives the appearance of softer skin.

It Cosmetics Hello Lashes+ Volumizing Mascara with Lash Serum ($25)

Love thick, voluminous lashes but hate how long it takes to remove? You’ve met your match with this new serum-filled mascara, which includes biotin and argan and jojoba oils to minimize lash loss and keep them hydrated and healthy.

Lune+Aster PowerFinish Translucent Powder ($32)

When you’re on the go, apply this talc-free powder to the T-zone to soak up any oiliness or sweat and blur out the pores. We especially love it because it’s high in squalane oil, so it’s super hydrating and refreshing, even on top of makeup.

Beautycounter Think Big All-in-One Mascara ($27)

Want lift, length and volume in just a few easy swipes? This new carbon black–free formula delivers just that, plus the addition of lash-conditioners and a precise applicator brush.

Beautyblender BOUNCE Liquid Whip Cream Blush ($22)

Available in four different shades, this new creamy blush can be applied with a Beautyblender or Beautyblusher (or your fingers!) to achieve a sun-kissed glow. Our favorite part? It stays on all day and through the night.

Elaluz Stick Bronzer with Camu Camu ($29)

While this stick bronzer adds a beautiful, streak-free pop of color to the face, that’s not its only talent. The formula also features meadowfoam sea oil to hydrate, jasmine flower extract to soothe and sunflower seed oil to protect the skin’s barrier.

Huda Beauty Life Liner Quick ‘N Easy Precision Liquid Liner ($19)

We love an eyeliner that brings our eye look from simple to glam in one flick, and this must-have checked that box from the moment we first tried it.

KVD Beauty Epic Kiss Nourishing Vegan Butter Lipstick ($22)

Coming in hot with a range of 15 striking colors, KVD’s new line is powered by vegan cupuaçu butter to give the pout that sought-after kissable look.

By Terry Hyaluronic Hydra-Powder Palette ($60)

To matify, smooth, set, blur and enhance your makeup, reach for one of the four shades in By Terry’s new 100-percent clean palette, which works under the eyes, in the T-zone or on the lids.

Cover FX Power Flex Mascara ($24)

To open up the eyes and make them pop, apply this mascara—it’s infused with moringa oil to deeply condition—to the upper and lower lashes. No matter how long you’re out and about, your lashes will stay long, voluminous and separated.