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The Best New Hair Launches to Try Now

The Best New Hair Launches to Try Now featured image
This article first appeared in the Fall 2024 issue of New Beauty. Click here to subscribe

There are more hair products on the market than ever before, so how do you know what really works? We’ve done the vetting for you, and these new launches exceeded our expectations.

1 / 5

NatureLab.Tokyo KISEKI Molecular Repair Leave-In Hair Masque ($36)

In just four minutes, this leave-in treatment has the power to reverse damage on the molecular level of hair. This solution gets to the root of the peskiest hair concerns, including bleach, color, chemical treatments, heat and environmental factors. While you’ll notice immediate results, the long-term benefits might be even better with improved strength softness, elasticity and bounce.

naturelab tokyo kiseki molecular leave-in hair masque
2 / 5

Moroccanoil Revitalizing Scalp Tonic ($40)

This lightweight leave-in treatment absorbs quickly, supporting thicker, fuller hair over time. Formulated with the brand’s new botanical therapy blend of fumaria and swertia japonica extracts, as well as bioactive antioxidants, it boosts hydration for both the hair and scalp and promotes an optimal environment for hair growth. We also love the new aromatherapeutic, spa-like scent.

Moroccanoil Revitalizing Scalp Tonic
3 / 5

L’Oréal Professionnel Absolut Repair Molecular Mask ($50)

Go beyond surface repair and hit damage where it hurts: the molecular level. The peptide bonders and amino acids in this hydrating, gel-like mask provide intensive care for strands that are damaged, chemical-treated, color-processed, overheated or environmentally tarnished. The result: hair that is five times stronger. And stronger hair always looks and feels better.

l'oreal absolut repair molecular
4 / 5

LolaVie Exfoliate & Detox Scalp Shampoo ($39)

Wash away everything you don’t want to build up in your hair, like dead skin cells, product residue or general impurities and replace it with what your scalp is craving. That’s all the goodness in this shampoo, including vegetable ceramides, B vitamins, pea peptides and alfalfa sprouts. This soothing weekly treatment is perfect for those with itchy, flaky, dry scalps.

Lolavie Exfoliate and Detox Scalp Shampoo
5 / 5

Divi Root Touch Up ($18)

Pesky roots meet their match with this easy-to-use applicator and innovative formula that lets you fill in the blanks on the go. It comes in five different shades, all of which feature ingredients that help boost scalp health (think vegan lipids, vegan keratin and magnesium carbonate), while also helping camouflage grays and thinning. But you’ll have to stay tuned, it’s not available for purchase until December.

Divi Root Touch Up

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