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Exclusive: Avon’s New $100 Essence Is the Brand’s Most Luxurious Product Ever

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Exclusive: Avon’s New $100 Essence Is the Brand’s Most Luxurious Product Ever featured image
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This article first appeared in the Winter 2021 issue of New Beauty. Click here to subscribe

Potently formulated with the “regenerating power” of the company’s proprietary fermented-ingredient complex, the luxurious Japanese-born Essence ($106) is the latest product to join AVON’s Mission Luxereve collection this February.

Active Set
For the first time, the full-size launch will be available as a box set, which includes try-it sizes of the Serum and Cream—a move the company says supports a full skin-care regimen.

Herb Pharm
A multitude—as in more than 86— medicinal plants meet probiotics, antioxidants and fermented extracts to create a concoction that delivers an unmatched “concentration of hydration.”

Prep School
Intended to be used as the initial step in application, the firming treatment also promises to deeply moisturize, smooth texture and tackle visible signs of aging.

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