Beauty Rewind: Ali Wentworth Shares Her Old-School Sun-In and Noxema Obsessions

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This article first appeared in the Spring 2023 issue of New Beauty. Click here to subscribe

This week, Ali Wentworth is looking forward to sharing the Brooke Shields documentary, Pretty Baby—it streams on Hulu April 3 via her production company, BedBy8—with the world. But, before that, she was a teenager with a Noxema and “wings” obsession.

Tin Can’t

“I decided one afternoon (my parents were not home) to make myself look like Farrah Fawcett. So, I smothered my body in a fake tan lotion and sprayed Sun-In all over my hair. I laid outside for hours on a tray of tin foil. The result was not Farrah Fawcett, but Carrot Top.”

Old Times

“One of the first beauty items I ever bought was Sea Breeze. I used to clean my face with cotton balls and Sea Breeze about 10 times a day. And Bonne Bell Lip Smackers. I tried to collect every flavor from Sprite to Strawberry. And Noxema, but that was because all the teenage models for Noxema were so pretty.”

Mother Knows Best

“My mother has always encouraged me to do beauty in a very natural way. She believes in a fresh face. Less makeup, more dewy and moist.”

Teen Spirit

“When I was a teenager, I cut my hair to have wings. They were always in my way. And when I started cutting my own, they were never even.”

Eye Spy

“I love smoky eyes. The 1990’s black-and-gray blended eye! It’s so dramatic and fun.”

Trend Resent

“I realized I don’t have to keep up with trends. At my age, I want to look and feel like myself. When I’m not working, I prefer a clean face. Just moisturizer, lip balm and a nice scent. Right now, it’s Malle’s Portrait of a Lady ($295).”

Well Chick

“For wellness, it’s massage, massage, massage. My neck and back get tight from writing on a computer. I walk six-to-eight miles a day with my hound dog, which is great for my butt and my head. I am loving Dr. Sturm products because they make me feel soft and clean.”

Morning Do

“I feel most beautiful when I wake up in the morning and catch my husband [George Stephanopoulos] next to me, staring into my eyes.”


Top Ten

“I have so many ‘a-ha’ moments from working with beauty experts over the years. There are too many to count— it could be a book!”

01 I learned serum goes on before moisturizer, not after.

02 Always blend concealers.

03 How to apply bronzer.

04 The proper way to use an eyelash curler.

05 Not to overpluck my eyebrows.

06 No makeup and bright red lipstick works.

07 Don’t shampoo every day.

08 Apply body cream on skin that’s still wet.

09 Put a little shimmer on the upper cheekbone.

10 Preparation H under the eyes really does get rid of puffiness.

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