“Fake it till you make it” might just be the best beauty advice we’ve ever gotten. Or rather, simply “fake it.” A great tan can be oh-so-perfect for summer and super sexy, but too much time in the sun can be seriously damaging to skin. Enter: gradual tanning products. These 17 serums, oils and lotions deliver believable, consistent color rain or shine.
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Calling all glow getters: COOLA’s serum—made with hyaluronic acid and plant stem cells—imparts a transfer-resistant tan while addressing potential concerns like dry skin and fine lines.
Perfect for both body and face, this ultra-fine, cult-fave mist dries in seconds and is the best tool for tanning: The formula is tinted, so we know exactly where to apply if we missed a spot (or two or three).
We’d be lying if we said that we didn’t have a storied past with streaky tans. These easy-to-use wipes deliver an even layer of sun-kissed color that’s entirely foolproof.
We dare you to find a tanning product more convenient than this award-winning, clear spray with aloe vera from Hampton Sun. Apply directly to dry skin for the ultimate glow-on-the-go.
Want to fool your friends into thinking you have a place in Tahiti? La Mer—the crown jewel in any skin savant’s shelfie—hits it out of the park with this best-selling and fast-acting sunless tanner.
Three drops of Clarins is all it takes to get the dreamiest summer tint. Golden Glow Booster for Face boasts super-soothing aloe and if you’re not already convinced: It’s a lot less expensive than a trip to Bora Bora, too.
Vitamin E and coconut water shine in this hydrating foam formula from L’Oréal. A paragon of buildable pigment, Sublime Bronze goes on easy and can be effortlessly layered for deeper color.
Aesthetician-created Cleantan features plant-based pigments for a bespoke and guilt-free glow. And application is easy—just mix in with your fave moisturizer.
Well worth its weight in, well you know, vegan Argan Liquid Gold is gluten-free, cruelty-free and streak-free and offers a choose-your-own-scent adventure.
Tinted Wet Skin Moisturizer is back and better than ever with this reboot that includes a blend of collagen and elastin to diminish cellulite—all from the comfort of your own shower.
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