TikTok Creator Adi Madiraju on Inclusivity in Beauty and Shade Range Gaps

The beauty industry has come a long way, but according to content creator Aditya “Adi” Madiraju, there are still major gaps hiding in plain sight. In this episode of The Beauty Authority, we sit down with the TikTok creator known for his candid, no-filter takes on products, shade ranges and inclusivity. From calling out undertone inconsistencies to explaining why “neutral” isn’t really neutral, Adi breaks down where beauty still gets it wrong, and what brands need to focus on next. If you’ve ever struggled to find your shade, questioned a viral trend or wondered what’s actually worth buying, this is the conversation.