When it comes to affordable, effective skin care, few brands have earned the cult status that The Ordinary has. Known for its no-frills packaging and science-backed formulas, the brand has become a staple in routines across generations. In a recent survey of more than 400 NewBeauty readers,* we asked participants to name their favorite skin-care products—and The Ordinary kept coming up. Here’s why these fan-favorite formulas continue to earn a spot on their top shelf.
The Ordinary Hyaluronic Acid 2% + B5
The brand's hyaluronic acid serum was a clear favorite among readers looking for deep hydration without the heaviness. One 53-year-old respondent praised it for being “not greasy, very smooth,” while another in the same age group said it was “hydrating and plumping.” At under ten dollars, it’s a go-to for anyone wanting to boost moisture levels without breaking the bank.
The Ordinary Retinol 0.5% in Squalane
BUY ON ULTA - $9 BUY ON TARGET - $9
For those targeting fine lines and breakouts, this retinol serum stood out. A 34-year-old reader shared that it “helps smooth skin, helps with breakouts and fine lines,” highlighting its multitasking benefits. The squalane base also makes it a gentler option for those new to retinol.
The Glycolic Acid 7% Exfoliating Toner
BUY ON ULTA - $13 BUY ON SEPHORA - $13
Loved for its brightening power, one 59-year-old reader said this viral toner “helped get rid of my dark spots,” while another, aged 46, offered a creative use: “I use it like deodorant for dark spots.” Whether applied traditionally or innovatively, this toner is clearly making a difference.
Multi-Peptide + HA Serum
BUY ON ULTA - $20 BUY ON TARGET - $20
For readers focused on firmness and anti-aging, this multitasker was a standout. A 42-year-old respondent said simply, “I like that it helps firm the skin.” With peptides and hyaluronic acid working together, it’s a smart pick for anyone looking to support skin elasticity.
Whether it’s hydration, exfoliation or anti-aging, NewBeauty readers know what works—and they’re not afraid to share it. If you’re curious about The Ordinary, these tried-and-true favorites are a great place to start.
*Source: BeautyEngine Advanced Research, 2025
