6 Must-Have Products for Adding 2023’s Pantone Color of the Year into Your Beauty Routine

Into the “magentaverse.”

Isabelle Buneo
Isabelle Buneo
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Published: Dec 5, 2022 Updated: Dec 6, 2022

6 Must-Have Products for Adding 2023’s Pantone Color of the Year into Your Beauty Routine

It's official, Pantone's 2023 Color of the Year has been announced. Viva Magenta 18-1750 has been named the color of the year for 2023, and is the perfect shade for bringing all things strength, resilience and bravery. As Pantone themselves put it, "Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative." For anyone looking to both stay in style with the year's biggest color and harness the shade's vibrant energy as we head into the new year, here are five Vivid Magenta beauty products that you can use to bring the color's joy and confidence into your life.

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Good Dye Young Semi-Permanent Hair Dye in "All In This Together" ($18)

You know what they say: go big or go home. So, why not jump into the wonders of the "magentaverse" with a new 'do courtesy of this vegan and cruelty-free hair dye brand.

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SHEGLAM Color Bloom Liquid Blush in "Swipe Right" ($5)

To add some Vivid Magenta flare to your makeup routine, simply dab some of this deliciously light and creamy blush to your cheeks for that perfectly flushed look.

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Kosas Weightless Lipstick in "Violet Fury" ($28)

This buttery and pigment-rich lipstick filled with active botanical oils and butters to hydrate and nourish is the perfect way to feed your lips and give them that Vivid Magenta shine.

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Kosas Wet Lip Oil in "Fruitjuice" ($22)

For those looking for something a little glossier when it comes to lips, this juicy lip oil is the perfect way to add the color of the year to your smile while still perfecting that glossy look.

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Le Chat Nail Polish in "Berry Sassy" ($5)

Keep the power of Vivid Magenta at your finger tips with this luxurious shade, available in regular, gel and dip powder to suit anyone's preferred method of manicuring.