7 Ways to Add 2023’s Biggest Color Into Your Beauty Routine

Time to trend.

Samantha Sandow
Samantha Sandow
About NewBeauty

Published: Oct 31, 2022 Updated: Feb 20, 2024

7 Ways to Add 2023’s Biggest Color Into Your Beauty Routine

Digital Lavender has been dubbed Coloro and WGSN’s Color of the Year for 2023. The shade is perfect to set the mood for self-care rituals, therapeutic practices, and wellness products to kick off the new year. Best of all, the cool hue is translatable into many of our favorite makeup products or can add a pop of color to your skin-care cabinet. Whether you choose to go monochrome, or mix the shade into your daily beauty routine, below are seven pastel picks to help you wear periwinkle in style.

1 / 7

Foreo Luna 4 ($279)

The fourth edition of Foreo’s best-selling sonic cleansing device has just been released. Available in three colorways depending on your skin type, the Luna 4 not only lifts and massages away tension, daily oil, and dirt left on the skin, but can also be tailored to target specific areas of concern with the touch of a button on the app.

2 / 7

Overose Aesthetic Purple Candle ($58)

Add some color to your vanity or nightstand in style with Overose’s Aesthetic Purple Candle. Notes of rose, vanilla, and santal are housed in Overose’s monochrome lavender design.

3 / 7

Pat McGrath Labs OpuLUST Gloss in Lavendaring ($30)

This holographic gloss is almost always sold out, and we get the hype. The formula incorporates both iridescent, ultrafine pearl and quality oils for a glass-like shine. The gloss can be applied on its own or built on top of lipstick for a sparkling luster.

4 / 7

Laura Mercier Caviar Stick Eye Shadow in Intense Amethyst ($32)

This product has been a staple in many of our makeup bags for years. The multitasking eyeshadow stick delivers an easy application with a result of rich pigment, delivering endless options for effortless looks.

5 / 7

Ariana Grande God Is A Woman Eau de Parfume ($55)

Ariana Grande's God Is A Woman fragrance is beloved by fans and fragrance enthusiasts of all ages. Featuring hints of rose, vanilla and cedarwood, the fresh fragrance is sure to match the vibe for 2023. Plus, the bottle's minimalistic design is the perfect detail you never thought you needed for your vanity.

6 / 7

Touchland Power Mist Pure Lavender ($10)

Keep clean in style and on the go. The award-winning hand sanitizer, featuring calming lavender, vitamin-rich aloe vera, and rejuvenating lime essential oil, feels as good as it looks.

7 / 7

Zoya Nail Lacquer in Abby ($12)

Zoya's bright lavender polish is the perfect hue for your manicure of 2023. The vegan-friendly formula promises an easy and quality application. For an even quicker and smudgeless finish, add a drop of Zoya's Fast Drops to the base of your nail bed.