Beauty’s biggest night came back swinging last week as New York hosted NewBeauty’s second-annual BeautyPass Live event. Held again at the legendary Lavan space in midtown Manhattan, BeautyPass Live celebrates everything beauty and aesthetics with our incredible BeautyPass members, influencers, VIPs, celebrities and industry experts who get front row seats to dozens of brand activations and access to hundreds of free products. Want to learn more about this iconic evening? Keep reading for all the biggest highlights from BeautyPass Live 2025.
The Brands, Speakers, Products and More That Made Up BeautyPass Live 2025
AMBurns Photography
AMBurns Photography
Set the Scene
Immediately greeting our attendees: an infinity mirror and photo opp to mark the occasion in fun and style, followed by a candy cart (because what goes better together than a night beauty and sweet treats?), both courtesy of health and wellness financing brand CareCredit. If guests preferred to celebrate with something a little more refreshing and bubbly, cocktails, Soirée mocktails and VOSS sparkling water were just a wish away at the bar. Then, attendees were provided their OptiMSM shopping bags to officially start the festivities.
NB100 Beauty Bar
Up first: the NB100 beauty bar, an installation so popular last year we had to bring it back in 2025. Featuring several NB100-winning brands, BeautyPass Live attendees had their pick of some of the buzziest beauty products on the market, including the Khloé Kardashian-loved OMI Hair Growth Peptides capsules, Hydrinity’s RetaXome Daily Retinal Hydrator (a serum getting “high praise from leading dermatologists and plastic surgeons”), toty Ilumina Mineral Glow SPF 50+ and more.
Photography by Joe Ocasio
Photography by Joe Ocasio
Spotlight Speakers
In the main event area, several renowned doctors took center stage over the course of the night to chat with NewBeauty editors on everything from perimenopausal symptoms and glowing-skin treatments to the effect of weight loss on facial contours and treatment options for rebuilding collagen.
AMBurns Photography
Photography by Joe Ocasio
AMBurns Photography
Photography by Joe Ocasio
Beauty Booths
Nearly two dozen aesthetic and beauty brands took over the event with booths led by brand experts. In the skin care category, guests were exposed to AI technologies from Marini SkinSolutions and introduced to No7’s Pro Derm Scan skin analysis, while EltaMD and Alastin Skincare gave out free personalized skin consultations. Hero products were shown off too: Repêchage offered facials with their Triple Action Lift Peptide Collection and Colleen Rothschild Beauty prominently featured its Bio-Azure Replenishing Oil, a deeply hydrating and skin-firming elixir. In our indie brand section, EpicLight showcased their Lip Flip Tints, Luminizing Glow Gel, and Never Settle Radiant Cheek + Lip Blush, while Pareva Beauty demonstrated the COLL20 Gel Cream Moisturizer, C35.5 Firming Glow Serum, and RH5.5 Hydrabond Primer. Guests also went on a clean scent journey as VOESH showcased their exfoliating body wash, body balm, and hand balm. Spicing the night up even more, High On Love delighted with a claw machine full of their signature self- and sensual-care products for attendees to win.
AMBurns Photography
AMBurns Photography
AMBurns Photography
Attendees were also treated to mini services and treatments right on the spot. Dermalogica PRO provided on-site microneedling while showing off its Luminfusion device, Hydrafacial offered lip treatments, PCA Skin demonstrated hand peels and Sofwave provided on-site treatment demos, with an accompanying (and much-appreciated) glass of Prosecco. Speaking of drinks, attendees also sipped signature martinis from Motiva while chatting all things breast implants and Renuvion (of the famous body contouring technology) catered juice shots to all while hosting a confessional booth.
AMBurns Photography
AMBurns Photography
AMBurns Photography
Overall, BeautyPass Live 2025 continued the tradition of learning, exploring and celebrating beauty and all the people who make up the NewBeauty family. If you weren’t able to attend this year, stay tuned for more info on next year’s event, and keep up with all things BeautyPass here.
