There’s no going back now: The cozy vibes of fall and winter have officially arrived. Beneath the season’s knits and coats, NewBeauty readers are focused on one thing: skin TLC. With shorter days and extra layers, October was the perfect time to repair and reset skin that spent months in the sun. From collagen-boosting moisturizers and damage-reversing serums to an innovative new nail treatment, readers were all about nourishing, smoothing and lifting from head to toe. The other standout trend? Designer makeup is having a moment because everyone deserves an early holiday treat. Read on to see what was on real shoppers’ most-wanted list last month.
1 / 10
Epres ePhD Bond Repair Nail Treatment ($20)
Named by Time as one of the best beauty inventions of 2025, this nail treatment was created by one of the co-creators of Olaplex to repair broken bonds in nails with just two ingredients.
2 / 10
Dermalogica BioLumin-C Serum ($99)
Our editor calls this serum a “great one-stop shop for brightening, firming and smoothing skin.” Key ingredients include the brand’s Vitamin C Complex, lactic acid and antioxidants.
3 / 10
CHANEL Les Ombres 4 Boutons Multi-Effect Quadra Eyeshadow in Couture ($86)
Our editor deemed this limited-edition eyeshadow palette “almost too pretty to use,” but the number of makeup looks you can create with it is too good not to. It features four soft-shimmer shades, two chocolatey-brown and two nude.
4 / 10
ZO Skin Health Daily Sheer Broad-Spectrum SPF 50 ($70)
For the second month in a row, ZO Skin Health’s sheer SPF made the top 10 list. Buy it for its fast-absorbing, non-sticky feel, stay for the protection against UVA/UVB and IR-A rays and HEV light.
5 / 10
SickScience ShapeShift ($64)
The brand’s first and most popular launch is this vegan gel-serum that uses unique exosome technology to target the excess fat storage under the chin. Working at a molecular level, it not only helps give the appearance of a more snatched jawline, but also hydrates the skin and reduces crepiness.
6 / 10
CHANEL LE CRAYON LÈVRES Longwear Lip Pencil in 174 Rouge Tendre ($35)
The second CHANEL makeup popular among shoppers in October was the Le Crayon Lèvres in 174 Rouge Tendre, a warm red long-lasting lip liner with a semi-matte finish.
7 / 10
Parëva Beauty Coll20 Gel Cream Moisturizer ($69)
NB100 winner Parëva Beauty’s Coll20 Gel Cream Moisturizer was inspired by in-office treatments and formulated with 20 percent high-potency bioactives for plumper, smoother-looking skin.
8 / 10
SkinCeuticals Advanced RGN-6 Regenerative Cream ($195)
When it launched, our editor reported “SkinCeuticals’ ADVANCED RGN-6 Cream is inspired by the six dimensions of skin regeneration harnessed and triggered by lasers, including redness and inflammation management, oxidative stress control, re-epithelialization support, cellular energy stimulation, matrix rebuilding and pigment regulation.”
9 / 10
NEOSTRATA Skin Active Triple Firming Neck Cream ($98)
This cream is a former NewBeauty Award winner and possesses “three key functions in one bottle:” it “minimizes the appearance of sagging, restores a more youthful skin structure and gently exfoliates for a more even skin tone.”
10 / 10
Jones Road Beauty The Classic Lip ($30)
The brand’s first-ever lipstick comes in 12 shades, enriched with peptides and vitamin E, so it’s especially creamy and nourishing on lips. The suede satin finish is natural and easy to wear; you’ll want to reapply for every occasion.
Courtesy of Jones Road
