Korean beauty continues to boom, from skin care to hair products, as Americans search for powerful yet gentle formulas that K-beauty promises. Though many like to travel to South Korea to shop for beauty products directly in the country itself, it’s becoming increasingly accessible to find them in the U.S. The latest update: You can now head to Target to buy some of your favorite K-beauty products, including the TikTok-loved brand Medicube.
Starting today, April 6, you can officially purchase Medicube at Target. The viral Korean brand, founded in 2016, quickly rose to global fame for its dermatological-level skin care and strong social media presence. It’s well-known for delivering “glass skin” results and has since gained a massive cult following. Coming off a strong performance on Amazon Prime Day and surpassing more than a million units sold on TikTok Shop, Medicube’s arrival at Target marks a major expansion of its brick-and-mortar presence.
As a reminder, K-beauty products traditionally combine familiar ingredients like hyaluronic acid and niacinamide with innovative Korean ingredients like PDRN, ginseng, cica and snail mucin. Medicube is no exception. Some of its hero products include the Zero Pore Pad 2.0 ($21), which uses exfoliating acids and pore-refining ingredients, and Collagen Night Wrapping Mask ($21), which uses collagen and hydrating agents to support skin elasticity overnight. These, along with 11 more of the brand’s bestsellers, will hit Target shelves and Target.com this month.
This celebrity-loved brand has been spotted on stars like Kylie Jenner, Hailey Bieber and others. It joins several other K-Beauty brands at Target; the retailer has drastically expanded its K-Beauty offerings by bringing in more than 150 new products and continuing to add more to the assortment.
