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The Beauty Authority

K-Beauty Experts Say These Trends Are Replacing the 10-Step Routine

By Tatiana BidoSeptember 4, 2026
clio and dr.g korean beauty brands
Shopping

3 K-Beauty Brands About to Be America’s Next Obsessions

By Catharine MalzahnMay 7, 2026
medicube-collagen-jelly-cream
Shopping

Your Favorite Celebrity’s K-Beauty Brand Is Now at Target

By Catharine MalzahnApril 7, 2026
Up-close of Asian woman's face on a black background

The Korean Lash Lift Difference, Explained

By Leiana FoyeFebruary 18, 2026
Photo of a young woman applying under-eye patches

K-Beauty vs. J-Beauty: Two Approaches to Great Skin, Explained

By Jessica FieldsJanuary 20, 2026
Melissa O'Neil

Exclusive: Melissa O’Neil Talks K- Beauty, Glow-Boosting Serums and Season 8 of ‘The Rookie’

By Liz RitterJanuary 8, 2026
LOS ANGELES, CALIFORNIA - DECEMBER 02: Kris Jenner at the 20th Anniversary of L'Oréal Paris Women of Worth at Academy Museum of Motion Pictures on December 02, 2025 in Los Angeles, California.

Why Kris Jenner Leaves This Viral $18 Collagen Mask on for Four Hours

By Jessica FieldsDecember 16, 2025
Target Is Going All-In On K-Beauty
Face

Target Is Going All-In On K-Beauty

By Jessica FieldsDecember 13, 2025

The superstore is bringing beloved brands and new formulas to its customers.

korean skin care products dermatologists recommend
Skin Care

The Best K-Beauty Skin Care Right Now, According to Dermatologists

By Britt FallonOctober 22, 2025

Everything from barrier cream to sunscreen.

jelly mists
Face

Jelly Mists Are the K-Beauty Trend You Need to Add to Your Routine

By Allie HoganSeptember 30, 2025

“Think of jelly mists as the love child of a serum and a face mist.”

korean body care products

It’s Time to Try a K-Beauty Body Care Routine

By Jessica FieldsSeptember 25, 2025
Blush Nails Are the Latest K-Beauty Trend—Here’s How to Get the Look

Blush Nails Are the Latest K-Beauty Trend—Here’s How to Get the Look

By Allie HoganSeptember 19, 2025
serum dropper

Scalp Serums Are the Latest K-Beauty Trend

By Jessica FieldsSeptember 9, 2025
K-beauty products

Soko Glam’s Best of K-Beauty Awards: Shop the Sale Early Here

By Leiana FoyeSeptember 5, 2025
woman smiling

This Pink K-Beauty Whitening Toothpaste Is Going Viral

By Allie HoganSeptember 3, 2025
korean beauty products available on amazon

20 Next-Level Korean Beauty Products You Can Find on Amazon

By Leiana FoyeJanuary 13, 2025