korean beauty

K-Beauty Experts Say These Trends Are Replacing the 10-Step Routine
By Tatiana BidoSeptember 4, 2026
‘Slow aging,’ skin treatments and K-hair are taking over.

3 K-Beauty Brands About to Be America’s Next Obsessions
By Catharine MalzahnMay 7, 2026
Beauty insiders already have them on their radar.

Your Favorite Celebrity’s K-Beauty Brand Is Now at Target
By Catharine MalzahnApril 7, 2026
Medicube is taking its viral formulas from your feed to shelves nationwide.

The Korean Lash Lift Difference, Explained
By Leiana FoyeFebruary 18, 2026

K-Beauty vs. J-Beauty: Two Approaches to Great Skin, Explained
By Jessica FieldsJanuary 20, 2026

Exclusive: Melissa O’Neil Talks K- Beauty, Glow-Boosting Serums and Season 8 of ‘The Rookie’
By Liz RitterJanuary 8, 2026

Why Kris Jenner Leaves This Viral $18 Collagen Mask on for Four Hours
By Jessica FieldsDecember 16, 2025

Target Is Going All-In On K-Beauty
By Jessica FieldsDecember 13, 2025
The superstore is bringing beloved brands and new formulas to its customers.

The Best K-Beauty Skin Care Right Now, According to Dermatologists
By Britt FallonOctober 22, 2025
Everything from barrier cream to sunscreen.

Jelly Mists Are the K-Beauty Trend You Need to Add to Your Routine
By Allie HoganSeptember 30, 2025
“Think of jelly mists as the love child of a serum and a face mist.”

It’s Time to Try a K-Beauty Body Care Routine
By Jessica FieldsSeptember 25, 2025

Blush Nails Are the Latest K-Beauty Trend—Here’s How to Get the Look
By Allie HoganSeptember 19, 2025

Scalp Serums Are the Latest K-Beauty Trend
By Jessica FieldsSeptember 9, 2025

Soko Glam’s Best of K-Beauty Awards: Shop the Sale Early Here
By Leiana FoyeSeptember 5, 2025

This Pink K-Beauty Whitening Toothpaste Is Going Viral
By Allie HoganSeptember 3, 2025

20 Next-Level Korean Beauty Products You Can Find on Amazon
By Leiana FoyeJanuary 13, 2025