Few people wield influence quite like Hailey Bieber. The 29-year-old mom and founder has a knack for turning even the most understated moments—like a fresh manicure—into a full-blown beauty talking point. Case in point: her latest nail look, which debuted in Victoria’s Secret’s new Valentine’s Day campaign.
In the newly released campaign film, the Rhode founder models a polka-dot lingerie set while perched inside an antique cabinet. Drop diamond earrings, a slightly messy high ponytail and her signature pouty, softly freckled glam complete the look—proof, once again, that even the smallest details don’t go unnoticed when Bieber’s involved.
For dutiful, longtime Victoria’s Secret fans, the campaign may spark déjà vu. That’s because it recreates a 2001 campaign starring former Victoria’s Secret Angel Gisele Bündchen—a throwback moment that recently resurfaced via @90sanxiety, the popular Instagram account dedicated to nostalgic fashion, pop culture and imagery from the 1990s (aka a must-follow for millennials).
The in-the-drawer pedicure-painting photo isn’t the campaign’s only standout moment. There’s plenty more to clock, from Bieber perched at a vanity pressing product from a palette onto her lips to filing her nails and beyond. She’s not the only model featured, either: other talent includes Alexis Carrington, Isabeli Fontana and Maty Fall Diba, all modeling the brand’s new Valentine’s Day offerings.
Victoria's Secret
Victoria's Secret
Victoria's Secret
Victoria's Secret
While the exact makeup details behind the campaign weren’t immediately confirmed at press time, it’s clear the brand tapped a top-tier glam team across the board: Mary Phillips for makeup, Holly Falcone for nails and Bryce Scarlett for hair.
What we do know: Bieber appears to be wearing the brand’s Tease Unlined Sheer Dot Demi Bra ($45) with the matching High-Leg Cheeky Panty ($17) in the reimagined take on Bündchen’s campaign, plus the Dream Angels Wicked Hearts & Roses Embroidery Unlined Balconette Bra ($75)—all of which are available to shop now. We’ll circle back with makeup details once they’re confirmed.
