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The $28 Self-Tanning Contour Wand Behind Hailey Bieber’s ‘Peachy Beachy’ Glam

Move over, Strawberry Girl makeup—there’s a fresh aesthetic in town.

Hailey Bieber
Getty Images / Axelle/Bauer-Griffin

Another day means another micro beauty trend is making waves thanks to Hailey Bieber. The 27-year-old mom-to-be's Strawberry Girl makeup and glazed donut manicure crazes have unquestionably taken the internet by storm, and now she's unveiled yet another covetable aesthetic. Enter "peachy beachy" glam, the latest routine shared by the Rhode founder on social media. Press "play" on the video below to watch, and keep scrolling to shop all six steps in her regimen.

Step 1: Bronze

After applying Rhode skin care as a base (namely the Glazing Milk followed by the Peptide Glazing Fluid), she reached for the Dolce Glow Contour Self-Tanning Sculpt + Glow. "It bronzes but also has self-tanner in it," she told viewers. According to the brand's website, the wand is a recent addition, and true to its claims, it not only sculpts your face, but its formula also includes self-tanner that works gradually to give your skin a lasting sunkissed glow. (Worth noting: Brittany Mahomes also loves the brand and has previously raved about its face mist.)

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Step 2: Conceal

Next, Bieber applied concealer, specifically the widely praised Hourglass Cosmetics Vanish Airbrush Concealer. "It's so creamy and beautiful," she told viewers, "and it has just stayed a staple in my makeup routine. She praised how easily it melts into her skin, using a makeup brush to blend a small amount onto her undereyes, forehead, and around her mouth.

Hourglass concealer

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Step 3: Skin Tint

"I love a skin tint when I don't want to use foundation because usually even when I'm using foundation I kind of dilute it," said Bieber, who reached for her favorite, the Hourglass Hydrating Skin Tint. "I always mix it with my Peptide Glazing Fluid, but I find that this skin tint, because of how light it is, I don't need to do that. I love that it's really hydrating, really glowy, the perfect thing for summertime skin."

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Step 4: Blush (Lots of It)

After applying the Hourglass Vanish Airbrush Pressed Powder to the spots where she didn't want to look too glowy for fear of looking oily, she layered two shades of cream blush. (She didn't specify the product or show its packaging to the camera, so she might have used the Rhode Blush, which rumor has it she's teased but hasn't released.) First, she dabbed on a color she described as a "sunburnt, bronzy terracotta color" onto her cheeks, followed by a "pinky-orange" shade.

Step 5: Eyeshadow

Next up, Bieber grabbed an Hourglass Curator Eyeshadow Single in the shade Pin, a neutral rose hue that she said "marries together the blush into the eyelids."

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Step 6: More Blush + Highlighter

As the finishing touch to her glam, she reapplied the same cream blush products on her lips, before sweeping highlighter from the Tom Ford Beauty Shade and Illuminate Duo onto her cheekbones.

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