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Hailey Bieber’s Frosted Pink Flush Is Serving Rich Girl Glam

Inside her pink-on-pink technique.

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NEW YORK, NEW YORK - SEPTEMBER 04: Hailey Bieber attends the Rhode x Sephora launch in Times Square on September 04, 2025 in New York City.
Aeon/GC Images/ Getty Images

Hailey Bieber’s makeup tutorials are some of the most beloved videos on TikTok. Every time she sits down—always set to the tune of a cool song—she drops serious gems that send the internet into a frenzy. Whether she’s teasing a new Rhode launch or simply showing off her look for a special occasion, you know it’s going to be good.

Her latest tutorial centers around blush, and more specifically, the bright pink styles that have been trending recently. But in true Bieber fashion, she’s made the look completely her own by layering her brand’s hydrating cream blush with a blurring, satin-finish powder formula.

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Bieber starts her tutorial with skin prep, courtesy of Rhode, then builds her base using her go-to concealer. Once blended out, she goes in with Rhode's Pocket Blush ($25) in the color Piggy, dabbing it lightly onto her cheeks and the bridge of her nose. With the cream blush in place, she adds YSL Beauty’s Make Me Blush Powder in Babydoll Pink ($46) on the apples of her cheeks before lightly sweeping it toward her temples. The babydoll pink hue creates a flush that’s more confectionery than rosy, while the satin finish adds a touch of shimmer and a frosty glow.

Influenced? Shop her pink-on-pink blush routine, below.

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Rhode
Pocket Blush in Piggy

Yves Saint Laurent Make Me Blush

Yves Saint Laurent Beauty
Make Me Blush in Babydoll Pink

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